Content Marketing

When my business partner, Emma Bates, and I started Amplified NOW, several people recommended we buy the book Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters. When someone recommends a book to me or talks on social media about how it changed their lives, I tend to buy it. At worst, it’s a …

Book Review – Rocket Fuel Read More »

I’ve been working online since 2013. At first, it was for an all-remote company, which was cutting edge at the time, though it’s totally normal now. Then I started working for myself, and I have been working from my home office ever since.  It’s really interesting how much I like it and how much I get done, but also what I miss from in-person connecting. For most of us, virtual …

The Power of In-Person Get-Togethers in a Digital World Read More »

At Amplified Now, we focus on video-first content marketing that helps our clients get out of their own way. With a small time investment, they can have enough content for the rest of the quarter.  Not only do our clients have a lot of content to put out there, but it’s also content that establishes authority and converts. Keep reading to learn how to make more money without working more. …

How to Make More Money without Working More Read More »

Search engine optimization or SEO is the practice of getting targeted traffic to a website from a search engine’s organic rankings (BacklinkO). So, how can you use SEO tools to help your client’s come up with an endless amount of ideas for creating content? Competition Isn’t Bad Chances are, your client is not in a blue ocean. They have competition. That’s not a bad thing. There are lots of ways …

How to use SEO to build a content marketing plan for your clients Read More »

Compelling calls to action are one of the key components that makes a successful video. (Make sure you learn the other two keys to a successful video!)  But, how do you create a call to action that gets people to engage with your video? Getting engagement on your videos is an excellent measure of knowing that what you’re saying is resonating and whether anyone hears your message, so it’s important to …

How to deliver compelling “Calls to Action” So You Get More Likes, Replies, and Comments Read More »

There are some crazy statistics about how much content is put out every single day. It’s a lot of noise. In order to cut through the noise and make sure you’re creating content that resonates with your audience, you have to know what to say.  Metrics That Matter Now, don’t get distracted. There are so many people out there that get so distracted by tactics. Tactics are shiny objects that …

How to Know EXACTLY What to Say in Your Content Read More »

Amplified NOW is a video-first content marketing agency that helps you create videos with your cell phone and turn them into as much content as you possibly can. Having all this content can be helpful when it comes to posting on social media, but it can still be challenging to be consistent. And, if you read anything about what it takes to succeed online, it boils down to consistency.  Post …

How to Show Up Consistently Without Actually Having to Be Consistent Read More »

There are a lot of different ideas out there about what it means to “do marketing.” Some strategies focus heavily on “launch” marketing, while others focus on creating content that is “evergreen.” I tend to see that when companies don’t understand marketing, they go into full launch mode. Every piece of content is about them, their process, their product, their behind-the-scenes, how-to, how the gears work, and how the sausage …

The Difference Between Planning Content for a Launch and Creating Content That Never Expires Read More »

I was recently asked a question by a client that I thought would be helpful to address for everyone. At Amplified NOW, we are always talking about how you can say something once and create 27 pieces of content.  For our clients, this is done by recording a video where they speak for five to ten minutes on a topic within their expertise.  Then we take that video and turn …

How to Turn One Video into 27 Pieces of Content Read More »