Content Marketing

build a content strategy AmplifiedNOW

How to Create a Video Strategy That Brings in Leads

At AmplifiedNOW, we focus on everything from traditional digital marketing to sales pages, landing pages, emails, and content marketing. Content marketing is something I receive a lot of questions about, so I wanted to talk about how to build a content plan that brings you leads. I’ll emphasize that last part – brings you leads – because you can build a content plan around anything, but one that brings you …

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social media strategy AmplifiedNOW

How to Build a Winning Social Media Strategy

Let’s talk about social media. I know everyone is constantly talking about social media but I want to take a different approach. Instead of explaining which social media platform is best for what, I want to talk about the reason why social media exists in the first place. Social media can be an excellent way to amplify your message. However, it can be really challenging to start it all up …

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hidden benefit of creating videos AmplifiedNOW

The Hidden Benefit of Creating Videos

Everyone knows I love doing video. I love it for marketing and because it’s connection that scales. Getting into video is a great way to present yourself as someone who knows what you’re talking about. If you’re looking to build your expertise, video is one of the best ways to do that so long as you’re consistent. If that didn’t sound like enough of an incentive to motivate you to …

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video strategy AmplifiedNOW

Don’t Let Your Video Strategy Start and End With YouTube

Video is hands-down one of the best and easiest ways to connect with your audience in a way that just piles and piles of text can’t. But let’s talk about your video strategy and what to do with your videos after they’ve been uploaded to YouTube. I don’t want you to start and end your entire video strategy with one platform. I see this so many times where someone uploads …

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most important social media platforms AmplifiedNOW

Which Social Media Platforms Are Most Important?

Social media is important when marketing your business. It basically provides a way to get in front of your target audience for free (if you’re not paying for ads). One question I get asked often is, “What are the most important social media platforms?” Have you ever wondered which social media networks you should be on to grow your business and which ones should be avoided? Social media sites are …

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reach your ideal customer AmplifiedNOW

How to Reach Your Ideal Customer

In the past, one of the best ways to reach your ideal customer was to attend networking events and pass out business cards. You may have been able to run into someone who was your ideal customer at these events which could present a great opportunity for a follow-up. Another popular method that some of us tried was joining the lead groups at the Chamber of Commerce. There, you could …

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market your product AmplifiedNOW

How to Get Your New Product or Service in Front of the Right People

Video is currently one of the best ways to market your product these days. If you’re thinking about getting into creating videos for your service-based business, it’s important to know how you can get your new service or product in front of the right people as well. In order to grow and sustain your business, you need to reach the exact people who are in need of that new product …

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video strategy AmplifiedNOW

What is a Video Strategy?

The other day I was talking to someone who was struggling to create content and didn’t have a video strategy. They didn’t know where they were headed. They didn’t know what kind of content they were creating. Nothing in their experience could help them figure out how to get this done. They didn’t get into business because they wanted to do marketing all the time. They got into business to …

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get more eyes on your content AmplifiedNOW

How to Get More Eyeballs on Your Content

When I was talking to someone earlier this week, a really good question came up. We were doing a big marketing plan strategy session and they asked, “How do I get more eyeballs on my content?“ The question came from a good place and I’m sure you’re probably wondering how to get more eyes on your content as well. The answer is not what you expect. Conventional wisdom tells us …

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