Content Marketing

how to know exactly what to say in your content

How to Know EXACTLY What to Say in Your Content

There are some crazy statistics about how much content is put out every single day. It’s a lot of noise. In order to cut through the noise and make sure you’re creating content that resonates with your audience, you have to know what to say.  Metrics That Matter Now, don’t get distracted. There are so many people out there that get so distracted by tactics. Tactics are shiny objects that …

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How to show up consistently

How to Show Up Consistently Without Actually Having to Be Consistent

Amplified NOW is a video-first content marketing agency that helps you create videos with your cell phone and turn them into as much content as you possibly can. Having all this content can be helpful when it comes to posting on social media, but it can still be challenging to be consistent. And, if you read anything about what it takes to succeed online, it boils down to consistency.  Post …

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The difference between planning content for a launch and creating content that never expires

The Difference Between Planning Content for a Launch and Creating Content That Never Expires

There are a lot of different ideas out there about what it means to “do marketing.” Some strategies focus heavily on “launch” marketing, while others focus on creating content that is “evergreen.” I tend to see that when companies don’t understand marketing, they go into full launch mode. Every piece of content is about them, their process, their product, their behind-the-scenes, how-to, how the gears work, and how the sausage …

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why you shouldn't ask people to click a link in your bio

Why you shouldn’t ask people to click a link in your bio

I am friends with many business owners and I follow them across social media channels. I see mistakes, and this one is about clicking a link in your bio. One of my friends is a premium, high-end email writer. She is an expert at increasing conversion rates through email. She charges a significant premium for it because it’s a needed service.  The other day, I saw a post from her …

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How to tell better stories in your content marketing

How to Tell Better Stories in Your Content Marketing

At Amplified NOW, we love creating a content marketing strategy and using a video-first approach to marketing. Storytelling is a big part of what we do. And figuring out how to tell better stories in your content marketing goes a really long way toward creating content that resonates. When it comes to content marketing, we love a good story. If you study or read anything about marketing, you’re going to …

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conferences

Are You Still Thinking Your Leads Will Come From Conferences?

Are you still thinking that this year most of your leads are going to come from conferences?  As the CEO and co-founder of Amplified NOW, a content and marketing strategy firm for people looking to grow their presence online, I’d like to give you another option for getting leads. The Conference Method Before the COVID-19 Pandemic, conferences were standard operating practice for many industries and companies. For years, conferences were …

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What's the ROI of content marketing?

What Is The ROI of Content Marketing?

As the CEO and co-founder of Amplified NOW, I am focused on content marketing that helps you get your expertise on video and on all of the different platforms where your prospects are hanging out. We believe that video content marketing helps you shorten your sales cycle and grow your business.  In that spirit, I want to talk about return on investment or ROI. The question of ROI comes up …

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Borrow from the diet industry to improve your content marketing

Borrow From the Diet Industry to Improve Your Content Marketing

As the CEO and co-founder of Amplified NOW, a video marketing agency that helps creators get their message out, we are passionate about effective content marketing. It may come as a surprise, but no one does this type of marketing quite as well as the diet industry – and there are some things we can learn from them. Before and After You only need to spend about ten seconds on …

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