Are You Still Thinking Your Leads Will Come From Conferences?

Are you still thinking that this year most of your leads are going to come from conferences? As the CEO and co-founder of Amplified NOW, a content and marketing strategy firm for people looking to grow their presence online, I’d like to give you another option for getting leads. The Conference Method Before the COVID-19 Pandemic, conferences were standard operating practice for many industries and companies. For years, conferences were …

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What Is The ROI of Content Marketing?

As the CEO and co-founder of Amplified NOW, I am focused on content marketing that helps you get your expertise on video and on all of the different platforms where your prospects are hanging out. We believe that video content marketing helps you shorten your sales cycle and grow your business. In that spirit, I want to talk about return on investment or ROI. The question of ROI comes up …

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Borrow From the Diet Industry to Improve Your Content Marketing

As the CEO and co-founder of Amplified NOW, a video marketing agency that helps creators get their message out, we are passionate about effective content marketing. It may come as a surprise, but no one does this type of marketing quite as well as the diet industry – and there are some things we can learn from them. Before and After You only need to spend about ten seconds on …

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Why We’re Not Doubling Down on Social Media

Emma, the co-founder and COO of Amplified NOW, came to me a couple of weeks ago and told me that she thought we might need to outsource our social media posting. She said that she just doesn’t like doing it and that it is a drain on her energy. I was open to this idea, but I had a crazy thought. What if we don’t? Don’t Let Social Media Drain …

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Don’t Create Content For A Platform. Be Platform Agnostic.

Amplified NOW is a video-first content marketing agency that helps speakers and influencers make the most out of their content. We understand how valuable the content you create is because it represents your time, effort, and skill. That’s why we believe that how you make content and where you put it is just as important as what you have to say. Once, late at night, I had the startling thought …

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How Can Content Marketing Help You Reach Your Short-Term Business Goals?

We all have goals for our business. Some of them are big-picture or long-term, while some of them are more short-term and specific. But, I can bet that all of us want our businesses to grow and succeed. When setting goals it’s important to decide what small steps we plan to take to reach them. For example, while your ultimate goal may be to get to 100,000 email subscribers, thinking …

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How to Create an Ideal Client Profile When You Really Don’t Want To

I’m Kathleen Celmins with Amplified NOW, a content marketing agency and strategy firm that helps speakers, authors, and influencers amplify the stages that they’re on. Today I want to talk about target audiences or ideal clients. Finding My Ideal Client For a long time, I felt that my audience or ideal client was anyone who would pay me. This worked well when I worked in a company that had a …

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Do You Use a Content Calendar? Here’s Why You Should

Let’s talk about editorial calendars and why they are so important. We’ve had a lot of conversations lately about editorial calendars, content calendars, what should go into them, and how to make them useful. I hope I’m not the only person whose brain does not function well in terms of spreadsheets. Every editorial calendar I’ve ever seen has just been a spreadsheet where it’s blog post ideas on the first …

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If Your Site Doesn’t Have These, You’re Missing Out on an Opportunity

I was recently asked by a client to take a look at his site. We’ve been working together for the better part of 6 months now. He basically came to me and asked if I could take a step back and look at his website to see if there are some really obvious places where there’s a missing opportunity. I think there are places on everyone’s website where they are …

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model your habits off of others AmplifiedNOW

Be Careful Which Famous Person You Model Your Life After

I have a confession to make. I have read every single one of those articles about ‘The 6 Things Billionaires Do Before 7 am’ that the rest of us don’t do in terms of productivity and time management. I love reading that kind of stuff even though I know I probably won’t do some of the more extreme routines that get mentioned. However, these types of things remind me why …

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