This category can cover topics related to creating and promoting high-quality content, such as content creation, content distribution, and content optimization.
If you’re a speaker or influencer, you probably know all about the power of video. You are already convinced that nothing converts like video, nothing helps you spread your message like video, and nothing can help you reach people far and wide like video. You’ve seen the way that it connects you with your audiences […]
Micro Content Is The Future. Here’s How To Ignore It. Read More »
I’m Kathleen Celmins with Amplified NOW, a content marketing agency and strategy firm that helps speakers, authors, and influencers amplify the stages that they’re on. Today I want to talk about target audiences or ideal clients. Finding My Ideal Client For a long time, I felt that my audience or ideal client was anyone who
How to Create an Ideal Client Profile When You Really Don’t Want To Read More »
I saw an ad online for a ‘quick trick’ to creating Facebook ad copy or the ‘Facebook ad copy template’ that will save you loads upon loads on time. I immediately thought ‘I’m not clicking on that‘. First off, people don’t need a template to create Facebook ad copy. Second, there’s no hack or trick.
The Easiest Way to Create Facebook Ad Copy Read More »
Have you ever thought about the difference between conviction and convincing when marketing your business? In this post, I want to talk about how that relates to the push-pull of inbound and outbound sales and marketing. If you feel like your job is convincing people that they need what you offer, you’re in an uphill
The Difference Between Conviction and Convincing Read More »
In the past, one of the best ways to reach your ideal customer was to attend networking events and pass out business cards. You may have been able to run into someone who was your ideal customer at these events which could present a great opportunity for a follow-up. Another popular method that some of
How to Reach Your Ideal Customer Read More »
When I was talking to someone earlier this week, a really good question came up. We were doing a big marketing plan strategy session and they asked, “How do I get more eyeballs on my content?“ The question came from a good place and I’m sure you’re probably wondering how to get more eyes on
How to Get More Eyeballs on Your Content Read More »
