Content Marketing

A lot of times, when you’re offering video marketing to your clients, they’re going to have a lot of hesitations. They are probably wondering what makes a video successful?  It can feel daunting to start making videos because you can get blank page syndrome, but worse. It’s challenging to think about what you’re going to […]

If you’re thinking of adding video to your marketing process or offering it to your clients, you may be wondering how effective is video marketing? Viral Videos What some people are really wondering when they ask this question is if you can make them go viral on TikTok or get a million views on YouTube.

There are some crazy statistics about how much content is put out every single day. It’s a lot of noise. In order to cut through the noise and make sure you’re creating content that resonates with your audience, you have to know what to say.  Metrics That Matter Now, don’t get distracted. There are so

There are a lot of different ideas out there about what it means to “do marketing.” Some strategies focus heavily on “launch” marketing, while others focus on creating content that is “evergreen.” I tend to see that when companies don’t understand marketing, they go into full launch mode. Every piece of content is about them,

I was recently asked a question by a client that I thought would be helpful to address for everyone. At Amplified NOW, we are always talking about how you can say something once and create 27 pieces of content.  For our clients, this is done by recording a video where they speak for five to

I am friends with many business owners and I follow them across social media channels. I see mistakes, and this one is about clicking a link in your bio. One of my friends is a premium, high-end email writer. She is an expert at increasing conversion rates through email. She charges a significant premium for

You’ve worked hard to build up your email subscriber list and now you have a pool of people who want to hear from you. But now what? How do you come up with an email marketing strategy? If you’re like some of our clients at Amplified NOW, you may find yourself staring at a blank

Are you still thinking that this year most of your leads are going to come from conferences?  As the CEO and co-founder of Amplified NOW, a content and marketing strategy firm for people looking to grow their presence online, I’d like to give you another option for getting leads. The Conference Method Before the COVID-19

As the CEO and co-founder of Amplified NOW, I am focused on content marketing that helps you get your expertise on video and on all of the different platforms where your prospects are hanging out. We believe that video content marketing helps you shorten your sales cycle and grow your business.  In that spirit, I

We all have goals for our business. Some of them are big-picture or long-term, while some of them are more short-term and specific. But, I can bet that all of us want our businesses to grow and succeed. When setting goals it’s important to decide what small steps we plan to take to reach them.