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I was recently asked a question by a client that I thought would be helpful to address for everyone. At Amplified NOW, we are always talking about how you can say something once and create 27 pieces of content. For our clients, this is done by recording a video where […]
I am friends with many business owners and I follow them across social media channels. I see mistakes, and this one is about clicking a link in your bio. One of my friends is a premium, high-end email writer. She is an expert at increasing conversion rates through email. She […]
You’ve worked hard to build up your email subscriber list and now you have a pool of people who want to hear from you. But now what? How do you come up with an email marketing strategy? If you’re like some of our clients at Amplified NOW, you may find […]
Are you still thinking that this year most of your leads are going to come from conferences? As the CEO and co-founder of Amplified NOW, a content and marketing strategy firm for people looking to grow their presence online, I’d like to give you another option for getting leads. The […]
As the CEO and co-founder of Amplified NOW, I am focused on content marketing that helps you get your expertise on video and on all of the different platforms where your prospects are hanging out. We believe that video content marketing helps you shorten your sales cycle and grow your […]
We all have goals for our business. Some of them are big-picture or long-term, while some of them are more short-term and specific. But, I can bet that all of us want our businesses to grow and succeed. When setting goals it’s important to decide what small steps we plan […]
If you’re a speaker or influencer, you probably know all about the power of video. You are already convinced that nothing converts like video, nothing helps you spread your message like video, and nothing can help you reach people far and wide like video. You’ve seen the way that it […]
I’m Kathleen Celmins with Amplified NOW, a content marketing agency and strategy firm that helps speakers, authors, and influencers amplify the stages that they’re on. Today I want to talk about target audiences or ideal clients. Finding My Ideal Client For a long time, I felt that my audience or […]
Have you ever thought about the difference between conviction and convincing when marketing your business? In this post, I want to talk about how that relates to the push-pull of inbound and outbound sales and marketing. If you feel like your job is convincing people that they need what you […]
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