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AmplifiedNOW implements a content strategy and repurposing system that helps you get more leads and subscribers as well as sales. Our main offer is a 6-month video content package and repurposing service. The way it works is we sit down and have a 45-minute strategy session where we map out 6 months of content. Even if you come to the brainstorming session with a blank slate, you’ll be pleasantly surprised […]
Have you ever thought about the difference between conviction and convincing when marketing your business? In this post, I want to talk about how that relates to the push-pull of inbound and outbound sales and marketing. If you feel like your job is convincing people that they need what you offer, you’re in an uphill battle. The thing is, if you think someone has to be talked into your service, […]
I love helping people create expert videos that are going to showcase their expertise. I was talking to someone who was interested in expert videos but she wasn’t sure where to get started. This was a company that didn’t know what they needed in terms of video. They asked whether they should spend their budget doing high produced videos like speaker reel quality for their product or service, or do […]
A recent series of events led me to realize that the best camcorder for expert videos may be something that you already have. Let me set the stage for you. I am working with this client who had no mic and had an older computer. So the camera had a very low, very fuzzy quality. We knew that this video we were creating would end up on a big screen. […]