You’ve worked hard to build up your email subscriber list and now you have a pool of people who want to hear from you. But now what? How do you come up with an email marketing strategy? If you’re like some of our clients at Amplified NOW, you may find yourself staring at a blank […]
How to Create an Email Marketing Strategy You Can Follow Read More »
Are you still thinking that this year most of your leads are going to come from conferences? As the CEO and co-founder of Amplified NOW, a content and marketing strategy firm for people looking to grow their presence online, I’d like to give you another option for getting leads. The Conference Method Before the COVID-19
Are You Still Thinking Your Leads Will Come From Conferences? Read More »
As the CEO and co-founder of Amplified NOW, I am focused on content marketing that helps you get your expertise on video and on all of the different platforms where your prospects are hanging out. We believe that video content marketing helps you shorten your sales cycle and grow your business. In that spirit, I
What Is The ROI of Content Marketing? Read More »
We all have goals for our business. Some of them are big-picture or long-term, while some of them are more short-term and specific. But, I can bet that all of us want our businesses to grow and succeed. When setting goals it’s important to decide what small steps we plan to take to reach them.
How Can Content Marketing Help You Reach Your Short-Term Business Goals? Read More »
If you’re a speaker or influencer, you probably know all about the power of video. You are already convinced that nothing converts like video, nothing helps you spread your message like video, and nothing can help you reach people far and wide like video. You’ve seen the way that it connects you with your audiences
Micro Content Is The Future. Here’s How To Ignore It. Read More »
I’m Kathleen Celmins with Amplified NOW, a content marketing agency and strategy firm that helps speakers, authors, and influencers amplify the stages that they’re on. Today I want to talk about target audiences or ideal clients. Finding My Ideal Client For a long time, I felt that my audience or ideal client was anyone who
How to Create an Ideal Client Profile When You Really Don’t Want To Read More »
I saw an ad online for a ‘quick trick’ to creating Facebook ad copy or the ‘Facebook ad copy template’ that will save you loads upon loads on time. I immediately thought ‘I’m not clicking on that‘. First off, people don’t need a template to create Facebook ad copy. Second, there’s no hack or trick.
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Have you ever thought about the difference between conviction and convincing when marketing your business? In this post, I want to talk about how that relates to the push-pull of inbound and outbound sales and marketing. If you feel like your job is convincing people that they need what you offer, you’re in an uphill
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In the past, one of the best ways to reach your ideal customer was to attend networking events and pass out business cards. You may have been able to run into someone who was your ideal customer at these events which could present a great opportunity for a follow-up. Another popular method that some of
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When I was talking to someone earlier this week, a really good question came up. We were doing a big marketing plan strategy session and they asked, “How do I get more eyeballs on my content?“ The question came from a good place and I’m sure you’re probably wondering how to get more eyes on
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