Kathleen Celmins

Compelling calls to action are one of the key components that makes a successful video. (Make sure you learn the other two keys to a successful video!)  But, how do you create a call to action that gets people to engage with your video? Getting engagement on your videos is an excellent measure of knowing that […]

Introduction Why video marketing? You may be asking why video marketing? In our experience, it’s the easiest and fastest way to create content, especially when you want to produce a significant piece such as a pillar post. A pillar post is one giant piece of content that will bring in search results, leads, and sales

Have you ever wondered what a video marketer does?  To most people, it sounds like a video marketer spends a whole bunch of time recording videos.  But that is actually what I spend the least of my time doing.  Don’t get me wrong: I do a lot of videos. I do videos for our blog,

You may have heard that the head of Instagram, Adam Mosseri, recently said that Instagram is no longer just a photo-sharing app. Rather than remaining a place to share photos and captions, right now, they are focused on four key areas: Videos Creators Shopping Messaging What Does This Mean For You? As the CEO of

A lot of times, when you’re offering video marketing to your clients, they’re going to have a lot of hesitations. They are probably wondering what makes a video successful?  It can feel daunting to start making videos because you can get blank page syndrome, but worse. It’s challenging to think about what you’re going to

If you’re thinking of adding video to your marketing process or offering it to your clients, you may be wondering how effective is video marketing? Viral Videos What some people are really wondering when they ask this question is if you can make them go viral on TikTok or get a million views on YouTube.

There are some crazy statistics about how much content is put out every single day. It’s a lot of noise. In order to cut through the noise and make sure you’re creating content that resonates with your audience, you have to know what to say.  Metrics That Matter Now, don’t get distracted. There are so

There are a lot of different ideas out there about what it means to “do marketing.” Some strategies focus heavily on “launch” marketing, while others focus on creating content that is “evergreen.” I tend to see that when companies don’t understand marketing, they go into full launch mode. Every piece of content is about them,

I was recently asked a question by a client that I thought would be helpful to address for everyone. At Amplified NOW, we are always talking about how you can say something once and create 27 pieces of content.  For our clients, this is done by recording a video where they speak for five to

I am friends with many business owners and I follow them across social media channels. I see mistakes, and this one is about clicking a link in your bio. One of my friends is a premium, high-end email writer. She is an expert at increasing conversion rates through email. She charges a significant premium for