The role of content curation in content marketing and how to do it effectively

The Role of Content Curation in Content Marketing and How to Do It Effectively

So, you want to kill it at content marketing? The secret ingredient is content curation. But wait, what the heck is that?

What is Content Curation?

Content curation is the practice of selecting, organizing, and sharing valuable information with your audience.

But, why would you want to do that?

The Benefits of Content Curation

Well, there are a few reasons. First, it saves you time and effort. Second, it helps establish your brand as a thought leader in your industry. Third, it keeps your audience engaged.

But, how do you do it effectively?

Tips for Effective Content Curation

First, identify your target audience and their interests. Then, find reliable sources of relevant content. Next, organize the content into themes, such as “industry trends” or “best practices.” Finally, share the content on your website, social media channels, and through email campaigns.

But, don’t just share the content. Add your own commentary and insights to demonstrate your expertise and add value for your audience.

It’s also important to stay up-to-date with changes in your industry and adjust your content curation strategy accordingly.


So, there you have it, folks. Content curation is the secret sauce to content marketing success. Follow these tips and your audience will be hooked on your killer content in no time.

Now, go forth and curate like a boss!

About Author

By Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.