SEO Trends to Follow in 2023
Hey there, 2023 is knockin’ on your door! Yeah, buddy, it’s time to start queuing up your yearly review of SEO trends. So, let’s ditch the technical jargon and make this as chill as an iced latte on a summer day.
Y’all ready? Let’s dive right in!
1. Core Web Vitals
You just can’t skip on this one. In 2023, Google is putting extra emphasis on Core Web Vitals, so best stumble out of your comfort zone and get cracking!
Easy-peasy. Just focus on mobile loading speed, interactivity, and visual stability of your page. Boom!
2. Voice Search Optimization
Yo, Siri and Alexa – pack your bags, we’ve got work to do! Seriously though, people are loving using voice commands to do their online searches. Get in on it!
No biggie though, just remember to use more natural-sounding text in your content. Beyoncé wasn’t built in a day, my friends.
3. AI and SEO
AI is the new black, folks! You see, Google’s algorithm is becoming more and more intelligent, figuring out the context is a big plus. You control the ‘click to your site’ game now.
So, get yourself down to the AI playground, and while you’re there, remember to feed the algorithm with rich and valuable content.
4. Long-form Content
Size matters, people. Did you know that articles with 2,000 words or more tend to rank higher on search engines? Well, now you do!
Pack in all the useful, relevant info you’ve got. It’s like making a beefy burger – the more layers you stuff in, the yummier it is!
5. Mobile SEO
You know how it goes, everyone and their dog has a phone glued to their hand these days. So, make sure your site looks good and, more importantly, works well on a mobile screen.
Remember, slow and steady loses the race here, so aim for fast upload times, baby!
6. Video Marketing
Look, if a picture is worth a thousand words, then a video is worth a million, right? Folks can’t get enough of the visual content.
Add a video to hold your visitors’ interest longer. Think of it as a dinner party – the better the entertainment, the longer the guests hang around!
So, there you have it – the top SEO trends to follow in 2023. Now, go forth and optimize, my online gurus. Best of luck!
7. Data-driven SEO
SEO is no longer about guesswork or gut feelings, it’s about data. You need to analyze user behavior data, search intent indicators, and conversion metrics to understand what is driving the most engagement and traffic to your site.
Remember to keep track of your SEO metrics and tweak your strategy based on what the data tells you. Time to embrace your inner mathematician!
8. Schema Markup
The more information you provide to search engines, the better they’ll understand your content. Schema markup is exactly that.
Add structured data to your HTML to enhance the way your page is displayed in SERPs. Think of it as giving Google a cheat sheet to your content. It’s the high road to a successful SEO strategy!
9. Featured Snippets
You probably saw these before – little snippets of information that Google displays on top of the search results. That’s prime real estate right there!
Optimize your content for featured snippets to get a major visibility boost. It’s like being the shiny window display in a bustling shopping street. Roll up those content sleeves and get to work!
10. UX and SEO
These two go together like peanut butter and jelly. Google cares not just about the quality of your content but also about how user-friendly your site is.
Make sure your site is easy-to-navigate, fast, and visually appealing. It’s not just about getting the visitors to your site but keeping them there. Don’t forget that in the world of SEO, user experience is queen!
11. Voice Search Optimization
With the rise of digital assistants like Siri, Alexa, and Google Assistant, voice search is becoming more prevalent. To reach people using voice search, make your content conversational and incorporate long-tail keywords.
Get ready to say “Hello!” to a whole new audience by leveraging the power of voice search.
12. Mobile-First Indexing
More and more people are searching on mobiles rather than desktops. Hence, Google has shifted to mobile-first indexing. This means it uses the mobile version of your webpage for indexing and ranking.
To ensure visibility, make sure your site is mobile-friendly. Because in the land of SEO, the mobile screen is the new big screen.
13. Core Web Vitals
Starting from 2022, Google’s Core Web Vitals metrics will become a ranking factor. They measure user experience in terms of load time, interactivity, and stability of content while loading.
So, pay attention to your site’s performance and make necessary changes for better user experience. Because when it comes to SEO, speed is the new currency!
Expertise, Authoritativeness, and Trustworthiness (E-A-T) have become the pillars of Google’s search quality evaluation. Make sure your content is top-notch, authentic, and trustworthy.
Google likes it when you know your stuff so keep tabs on your field’s latest updates and reflect them in your content. Let’s E-A-T our way to SEO success!
15. Local SEO
Last but not least, local SEO will continue to be a significant trend. For businesses with a physical location, optimizing for local searches is crucial.
Remember, your local audience is often also your warmest leads. In the SEO world, there’s no place like home!
16. Voice Search Optimization
Voice search is a growing trend with more people using digital assistants like Siri and Alexa. Thus, optimizing your web content to answer questions that people commonly ask these digital assistants can improve your SEO ranking. Simulate natural language in your content to make it more voice search-friendly.
17. Schema Markup
Schema markup, also called structured data, is another significant trend. This is a type of HTML markup that helps search engines understand the content of your page better. Using schema markup can provide you with a better chance of having an enhanced display in SERPs and gaining the advantage of rich results.
18. Video SEO
Video marketing is gaining much traction, and Google also adopts video SEO into consideration for SERPs. Thus, optimizing your videos for SEO is important which can be done by crafting engaging titles and descriptions, adding transcripts, and creating relevant thumbnails.
19. User Experience (UX)
Google places a high priority on user experience. Therefore, having a website that is easy to navigate and provides valuable content is more likely to rank higher. Prioritize user experience by creating a website layout that is intuitive and user-friendly.
20. SEO-friendly URLs
Using SEO-friendly URLs can make it easier for search engines to crawl and understand your website. This includes using key search phrases in your URLs and ensuring that they are clear and concise. Making URLs reader-friendly also helps users to understand what the page is about – contributing to a better user experience.