How to Use Video Marketing as a Key Part of Your Content Strategy

So you want to up your content game? Well, you’re in luck! Video marketing is a great way to catch people’s attention and get them engaged with your brand. And with the rise of platforms like TikTok and Instagram Reels, video content is more popular than ever.

Step 1: Know Your Audience

The first step to any successful content strategy is understanding your audience. Who are you trying to reach? What do they care about? What challenges are they facing? Use this information to create video content that is tailored to their interests and needs.

Step 2: Choose Your Platform

Once you know who you’re targeting, it’s time to choose the best platform for your content. YouTube is a great option for longer-form videos or tutorials, while TikTok and Instagram Reels are better for short, attention-grabbing clips. Facebook and LinkedIn are also good options for B2B content.

Step 3: Plan Your Content

Before you start filming, plan out your content. What’s the goal of each video? What message do you want to convey? Think about the format of your videos as well. Will you be doing interviews, product demos, or behind-the-scenes footage?

Step 4: Focus on Quality

Your video content should be high-quality, both visually and audibly. Invest in a decent camera, microphone, and lighting to ensure your videos look professional. And don’t forget about the editing process – cut out any unnecessary footage and add graphics or music to enhance the video.

Step 5: Promote Your Content

Finally, once you’ve created your video content, it’s time to promote it! Share it on your social media channels, embed it in blog posts, and include it in your email newsletters. Don’t be afraid to experiment with paid advertising on platforms like Facebook or YouTube to get even more eyes on your content.


Video marketing is a powerful tool for any content strategy. By knowing your audience, choosing the right platform, planning your content, focusing on quality, and promoting your videos, you can create engaging content that resonates with your viewers. So grab a camera and start filming – the possibilities are endless!

About Author

By Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.