How to Repurpose Content and Get More Mileage
Who wants to write fresh content every time? Not this gal! I’m here to spill the beans on how you can get more mileage from your existing content. It’s pure genius, I tell ya!
Begin with a Content Audit
Before you start, conduct a content audit. Look for pieces that did super well or totally bombed. They’re your goldmine!
This step may take some time, but no worries, it’ll be worth the elbow grease.
Revamp Your Oldies
Got a blog post gathering virtual dust? Spruce it up! Update stats, insert new info, and voilà, you’ve got yourself a fresh piece.
Remember – Old is gold, but can be platinum with a little touch-up!
Turn Blog Posts into Videos or Podcasts
Turn those old blog posts into videos or podcasts. It’s all about serving hot stuff to different audiences.
People connect differently. Some prefer reading, others watching or listening; cater to everybody!
Slide Decks, Baby!
Make use of SlideShare. Create stunning slide presentations from your blog posts and share them.
Dude, visual content sticks to your brain like gum on a shoe. Use it!
Infographics: A Picture is Worth a Thousand Words
Create infographics that summarize your lengthy blog posts. It’s eye candy with purpose!
You know what they say back home in America – a picture indeed is worth a thousand words!
Get Social
Grab those informative snippets from your content and share them on social media. Twitter loves a quick hit of wisdom!
And let’s keep it real, that double-tap on Instagram feels like a warm hug, don’t it?
Create an eBook or Webinar
Got a series of blog posts on a related topic? Bundle them up into an eBook or webinar. Now you’re cooking with gas!
Think of it as a Christmas stocking filled with your best content. Santa does know how to repurpose!
Well, there it is folks, the low-down on stretching your content’s legs. It doesn’t take a rocket scientist to see how repurposing can work wonders for you. So c’mon, don’t leave your content to collect dust, repurpose it and let it shine, for Pete’s sake!
Create a Content Round-Up
Got a bunch of posts on a similar topic? Make a single powerhouse article; a round-up of your most relevant pieces.
It’s like giving your finest content a second date. They might be oldies but goodies but bundling them together makes for a killer combo!
Mail It!
Email newsletters are a great way to revamp your old content. Plus, it keeps your faithful audience engaged and in the loop.
A wise man once said – “Out of sight, out of mind.” That man clearly knew a thing or two about the fickle nature of the internet audience!
Guest Posting
Consider submitting your ‘re-polished’ blog post to other websites as a guest post. Gives you exposure on additional platforms and fresh eyes on your content.
Just like touring musicians, let your content perform on various stages. Get that word out – your content deserves it!
Syndicate It!
Give your old content new life through syndication on platforms like Medium or LinkedIn. It’s all about spreading that content love!
Bear in mind – being everywhere is the new being there. Don’t let that amazing content get buried in the archives!
In conclusion, re-invent, re-imagine, and re-purpose! Your content is a goldmine waiting to be sifted through. So don’t let it languish in the cobwebs of the internet. Get in there, dust it off, and let it sparkle anew in all its glory!
Turn It Into An Infographic
Visual content is king these days. Turn your written content into an engaging infographic. This not only gives your old content a new, refreshing look, but also makes it easily digestible and shareable.
This will also appeal to a new demographic who prefer visually engaging content over written content. Talk about hitting two birds with one stone!
Create An Audio Version
Audiobooks and podcasts are all the rage. Why not turn your written content into an audio version? This gives your old article a fresh appeal, and reaches out to a new audience who consume content through listening.
This way, your audience can listen to your content while commuting, exercising, or during their lunch break. Now that’s what we call maximizing the reach of your content!
Turn It Into A Video
Video content is the most engaging form of content today. Taking your evergreen posts and turning them into videos is an excellent way to reach more people and improve your SEO ranking.
You can upload your videos on YouTube and share them across your social media platforms to get maximum engagement.
Share It On Social Media
Give your old content a new life by sharing it again on your social media platforms. This helps in reaching out to new followers who might have missed it the first time.
Add some new insights or updates to make it more interesting. Remember, your content is like a book, each time you read, you find something new. So, let your audience discover the ‘new’ in your ‘old’ content!
Create a Webinar or a Workshop
If your content is informative and detailed, you might consider turning it into a webinar or a workshop. Webinars and workshops not only add value to your audience but are also great for relationship-building. You can also leverage these platforms to promote your products or services indirectly.
Moreover, webinars can be recorded and offered as a course or resource for your audience. Also, you can use the Q&A session of your webinar as new content and expand your content repository.
Create a Roundup Post
If you have a range of content on a similar theme, you can collate these into a single, in-depth roundup post. It not only resurrects your old blog posts but also allows you to position yourself as an expert in a particular area.
Don’t forget to incorporate SEO keywords in your roundup post to enhance visibility. Remember to interlink the posts properly for easy navigation.
Write a Follow-up Article
If your old content piece received a lot of interest from your audience, why not create a follow-up piece? Your old content has already generated an interest base, making it easier for your follow-up article to garner attraction.
A follow-up article not only gives a new outlook to your old content but also helps in better engagement with your audience.
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