September 2021

Rest: Why You Get More Done When You Work Less is a book that absolutely changed my life in a very profound way.  What I like about it is that it’s one of those books that you could read once and take something away from it and then reread it at a different time in […]

At Amplified Now, we focus on video-first content marketing that helps our clients get out of their own way. With a small time investment, they can have enough content for the rest of the quarter.  Not only do our clients have a lot of content to put out there, but it’s also content that establishes

One of the most draining parts of content marketing can be social media. You’re supposed to post a few times a day on your Instagram feed, not to mention Reels and IGTV. Then you throw in posting at least daily on LinkedIn, Facebook, and creating whole Twitter feeds. How are you supposed to live your

A marketing video has a specific purpose. You want to educate and promote your business to potential clients. But, how do you ensure that your video helps connect your audience to you and your product or service? Start With A Story The most important thing about a marketing video is to always start with a

Let’s say you’re an agency owner, digital marketer, or freelancer offering content creation or marketing services. Now imagine that you still did everything you’re currently doing, only the amount of writing you had to do was cut by 50-75%. What does that do for you? Does that make you feel a little lighter, or are

As the CEO of Amplified NOW, I’m often asked whether video content can generate leads. I usually just want to say, “Yes, next question,” but instead, I’ll tell you why. Measuring Video Marketing Success I was recently talking with a potential client, and they were asking whether choosing to go with video-first marketing would generate