June 2021

There are a lot of different ideas out there about what it means to “do marketing.” Some strategies focus heavily on “launch” marketing, while others focus on creating content that is “evergreen.” I tend to see that when companies don’t understand marketing, they go into full launch mode. Every piece of content is about them, […]

I was recently asked a question by a client that I thought would be helpful to address for everyone. At Amplified NOW, we are always talking about how you can say something once and create 27 pieces of content.  For our clients, this is done by recording a video where they speak for five to