January 2021

The Easiest Way to Create Facebook Ad Copy

I saw an ad online for a ‘quick trick’ to creating Facebook ad copy or the ‘Facebook ad copy template’ that will save you loads upon loads on time. I immediately thought ‘I’m not clicking on that‘. First off, people don’t need a template to create Facebook ad copy. Second, there’s no hack or trick. […]

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The Difference Between Conviction and Convincing

Content Marketing / By Kathleen Celmins

Have you ever thought about the difference between conviction and convincing when marketing your business? In this post, I want to talk about how that relates to the push-pull of inbound and outbound sales and marketing. If you feel like your job is convincing people that they need what you offer, you’re in an uphill

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