There are so many experts out there these days. What makes you different and validates your expertise? One of the best ways to prove your expertise is with video content. Expert videos can be a crucial tool in your marketing.
These are the kinds of videos where you don’t script or have a fancy camera team and b-roll sound effects. What you do have, however, is a topic that you can speak to for 5-10 minutes at a time.
The Importance of Expert Videos
When you do an expert video, make sure you’re knowledgeable about what will get your prospective audience to connect with you. In just a few minutes, you should be able to make several connections with the viewer that a thousand words won’t be able to achieve.
Focus on recording more and more expert videos so you can get better over time. Unless your a blogger, run a news site, or your business heavily depends on page views, you don’t have to play the traffic game. Yes, you should write content that will get you traffic. But write a really meaty high-quality post while you’re at it. Write the best post about your topic that ever existed.
Less Time, Better Connection
Realize that writing amazing, quality content takes weeks. But when it comes to sitting down to record a 10-minute video it will only take you around an hour to get it edited and ready to go. That’s it. There’s no better payoff in terms of how easy it is to record and create content.
Also, realize that people connect with videos. If they want to see what it’s like to work with you, they’re going to watch a couple of videos. This will show them firsthand what your personality is like including your authority and expertise.
People will also see you shine in a way that they just wouldn’t believe in a more polished setting.
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So Why Do Videos in General?
They’re easy, they connect and then when you create one piece of content, it can be everywhere. You create it, you record your video, you send it to me or Dropbox or whatever.
Working With AmplifiedNOW
If you work with my team, we take those expert videos, do your light edits, your stop-starts, your trims and tie everything together. We turn all of the content that you have spoken into a blog post that will have headers and be scannable for the people who don’t want to read.
We’ll also add captions for the people who want to watch videos on mute – which is a lot more people than you think. Sure, people who are hard of hearing will always turn on your captions.
But in scrolling through social media, it might not always be a good time to sit and listen to something that has words while there’s people around. It’s something like 80% of all Facebook videos are watched on mute. So getting those captions in is really important.
We’ll also share your videos to social media and then you can schedule your content to show up for the next 6 or 12 months because what you talk about as an expert typically doesn’t have an expiration date. These videos are what we call “evergreen” in marketing jargon, which just means that they’re always relevant.
Your expertise doesn’t depend on when you want to talk about it, it depends on the problem that you’ve solved. When somebody has that problem, they want it solved and that could be today or 6 months from now. This is one of the benefits of creating content that is scannable and also indexable by the search engines. You definitely want to put your content on things that search engines own including YouTube and your blog.
Our Unique Process
Once you get over the hump of thinking that expert videos are really hard, you will find that they’re way easier. The way that we do it at AmplifiedNOW is that you talk to me on your video on your computer, I mute myself, but you’re having a conversation with a person.
This really helps make you feel like you are actually talking to a person because you are. Then it keeps it less abstract to make it more real and tangible.
So what do you think? I’d love to see your videos out in the wild. I would love to see more people creating videos that connect with their audience, highlight their expertise, and position them in a space of authority.