Use large, easy to read text for your titles. Having a clean design and recognizable brand is very important.. You don't have to over crowd your image or go crazy with color. Just be sure the color choices help make the text pop while still being readable.
Edit for uniformity in first/third person and be sure to flesh out unclear descriptions. Add more detail where you can! Add links to corresponding blog posts if necessary.
According to Hubspot: Studies do indicate that there’s a slight positive relationship between keyword-optimized tags and ranking. Neglecting to use them isn’t a dealbreaker, but they can definitely help.
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