How to fill your social media calendar

ASK YOURSELF THREE QUESTIONS

1. What makes me mad about my niche or industry? 2. What questions do potential clients or customers always ask? 3. What questions do I wish potential clients and customers would ask?

SELECT A STARTING POINT

START WITH A LARGE PIECE OF CONTENT SUCH AS A 5-10 MINUTE VIDEO, A BLOG POST, OR A PODCAST.

Cut that long form content up into different length pieces for social media.

Record micro content based on the topics covered in the long form content.

CREATE GRAPHICS

We create graphics in three sizes.  1. 9:16 - tall for Instagram Reel, Stories, and IGTV 2. 16:9 -  blog featured image, YouTube cover, Facebook Post, LinkedIn Post 3. Square - Instagram Feed

FILL THE OPENINGS IN YOUR SOCIAL MEDIA CALENDAR

Mix and match your pulled copy, micro content and graphics and schedule it out over weeks or months in your calendar.

Want help creating an entire content marketing strategy?