How to create an email marketing strategy you can follow
You've worked hard to build your email list. Now what?
It’s easy and natural to want to put ourselves in the center of the stories we are telling, but that’s not what people relate to. If people don’t connect to your emails, they will stop reading them, and who wants to spend time writing something that no one is reading?
Focus on client transformation
I also find it common for some business owners to think about their emails as a completely separate strategy. Instead, I like to think of it as part of the content strategy at large.
email strategy IS content strategy
If you get stuck trying to come up with content for an email, the next thing I want you to do is to look at your blog, Instagram account, or wherever else you put the content you create. What did you most recently write or post about?
Each email should have a story point and a call to action, the same as your blog posts. Making sure you include these items in every email will make them more interesting and valuable to your subscribers and keep them reading and connecting.
emails = connection
Remember, your subscribers want to hear from you! Even if they’re not ready to buy from you right now, they need more education about what it’s like to work with you or how you stand out in your industry. Your weekly emails are keeping your ideas or products fresh in their minds. When they are ready to make a change, you’ll be their go-to expert.
they opted in