What are Twitter Fleets?
Twitter Fleets are like Instagram stories, but for Twitter. They were introduced in November 2020 and last for 24 hours before disappearing. Like stories, they appear at the top of your followers’ timelines and are a great way to engage with your audience in a more casual way than traditional tweets.
How can Twitter Fleets enhance your social media marketing strategy?
- They allow you to showcase your brand’s personality and creativity through videos, images, and GIFs.
- You can use them to promote special offers, sales, or events.
- Twitter Fleets also create a sense of urgency and exclusivity among your followers as they only last for 24 hours.
The best part? Unlike traditional tweets, Twitter Fleets do not show up in search results, which means you can experiment without worrying about damaging your brand image.
A few tips to get started with Twitter Fleets
- Don’t be afraid to show your personality and have fun with your Fleets. The more authentic you are, the more engaging your content will be.
- Keep your Fleets short and sweet – nobody wants to watch a long and boring video.
- Use stickers, emojis, and hashtags to make your Fleets more colorful and interactive.
- Don’t forget to ask for feedback and engage with your followers by using polls and Q&As.
Remember, Twitter Fleets are just one piece of the social media marketing puzzle – make sure you have a comprehensive strategy in place to get the most out of your online presence.
Get inspired by these brands’ Twitter Fleets
If you need some inspiration, here are a few brands that are killing it with their Twitter Fleets:
- Chick-fil-A uses Fleets to showcase their new menu items and to create interactive polls that allow their followers to vote on their favorite sauce.
- NFL‘s Fleets feature behind-the-scenes footage of players and coaches, creating a more personal connection with their fanbase.
- Spotify uses Fleets to promote new playlists and features, often accompanied by fun and colorful graphics.
So, what are you waiting for? Start experimenting with Twitter Fleets and see how they can enhance your social media marketing strategy!