The Power of LinkedIn Video: Engaging Your Audience with Authentic Content
Are you tired of scrolling through endless streams of boring text on LinkedIn? Fear not, my friend! There’s a new sheriff in town: LinkedIn video.
What is LinkedIn Video?
LinkedIn video is a feature that allows you to upload videos to your LinkedIn profile, company page or even to groups. It’s a great way to showcase your authentic self and connect with your audience on a more personal level.
Why should you use LinkedIn Video?
It’s simple, really. LinkedIn video is the perfect tool to break through the noise and grab your audience’s attention. It allows your audience to see the real you, the you behind the resume. Plus, with video content, you can say so much more in a short amount of time.
How to create engaging video content?
The key to creating engaging video content is authenticity. Be yourself, be genuine, and don’t be afraid to show some personality! Share stories, showcase your expertise in your field, or give advice that your audience will find valuable.
Don’t forget these tips!
- Keep it short and sweet, attention spans are short these days.
- Make sure your audio and video quality is top-notch.
- Add captions to your videos, as this way people can still engage with your content if they’re viewing it without sound.
- End your video with a call to action so your audience knows what to do after watching your video.
Where should you share your LinkedIn Video?
Of course, you can share your LinkedIn video to your LinkedIn profile and company page, but you can also share it to specific LinkedIn Groups. This is a great way to connect with like-minded professionals in your specific industry.
So, there you have it, folks! The power of LinkedIn video cannot be overstated. It’s an excellent way to engage your audience with authentic content that truly represents you and your brand. So, what are you waiting for? Grab your camera and start creating!
[LinkedIn Help Center: Using Video on LinkedIn](https://www.linkedin.com/help/linkedin/answer/76850/using-video-on-linkedin?lang=en)
[LinkedIn Learning: Creating Great Video for LinkedIn](https://www.linkedin.com/learning/creating-great-video-for-linkedin/introduction-to-creating-video-for-linkedin)
“What types of content can you share in LinkedIn videos to effectively engage your audience?”
I don’t have personal opinions, but here are some suggestions on what types of content to share in LinkedIn videos to engage your audience:
– Educational/How-to videos: Share tips, tricks or how-to guides that provide value to your audience. This could be about a topic you’re an expert on or something related to your industry.
– Q&A Sessions: Conduct Q&A sessions where you can answer questions from your audience about your experience, your journey or about your industry.
– Company Culture: Share an inside look into your company culture, your team and how you’re working towards achieving your goals.
– Event Highlights: Record and share highlights from events you attend or host. It can be professional or industry-related events that your audience might be interested in.
– Customer Testimonials: Share customer testimonials or success stories to showcase how your products or services have helped them.
– Thought Leadership: Share your thoughts and insights on industry trends, issues, or challenges. This will position you as a thought leader in your industry.
– Personal Stories: Share your personal stories or experiences that could inspire, motivate or educate your audience. This could be related to career, life or any other area that you feel passionate about.
Remember to include captions, use engaging visual elements and keep your videos short and to the point to ensure your audience is engaged and stays till the end.