The Importance of Email Deliverability and How to Improve It

Hey there! You know what’s worse than sending an email to someone and never hearing back? Yup, you guessed it – having your email land in the spam folder! In this day and age, emails are a huge part of our professional and personal lives, and we need to make sure they’re actually being delivered. So, let’s dive into the importance of email deliverability and how to improve it.

What is Email Deliverability?

Email deliverability basically means making sure your emails actually land in your recipient’s inbox and not in their spam folder. It’s important to understand that it’s not just about sending an email, it’s about making sure it gets delivered and read by the intended recipient.

Why is Email Deliverability Important?

For starters, if your email isn’t delivered, that means you’re not communicating with your intended recipient. In a professional setting, this can lead to missed opportunities, lost revenue, and damaged reputation. On the personal side, not being able to communicate with friends and family can be a bummer.

How to Improve Email Deliverability?

• Keep your email list up-to-date – Remove inactive or uninterested subscribers from your list. This will improve the engagement rate and help boost email deliverability.
• Avoid spam trigger words – Words like “free”, “win”, “money”, etc. are often flagged by email providers as spam. Keep your subject lines and content free of these words to avoid getting caught in the spam folder.
• Use a reputable email service provider – Using a trustworthy email service provider like Mailchimp or Constant Contact can improve your email deliverability as they have good relationships with most email providers and can help you avoid getting flagged as spam.
• Personalize your emails – Adding a personal touch to your emails can make them more engaging and less likely to be marked as spam.

So, the next time you hit “send” on an email, remember the importance of email deliverability and take the necessary steps to ensure your message gets delivered to the intended recipient.