Introduction: Social Media – The Present and Beyond

Social media has come a long way since its inception. It’s no longer just about posting pictures of your favorite foods or sharing funny memes. It’s become a powerful tool for businesses to connect with their customers, promote their products or services, and build brand awareness. So what’s next for social media marketing? Let’s take a deep dive into the emerging trends and opportunities that will shape the future of social media marketing.

• Business Insider has a great article on the rise of influencer marketing
• Check out Kylie Jenner’s makeup line and see how she’s using social media to grow her business

Visual content is more appealing and engaging than text-based content, and it’s the reason why videos are ruling social media platforms like Facebook, Instagram, and YouTube. Video content is one of the most effective ways to generate engagement on social media platforms. A recent study shows that 70% of consumers would rather watch a video than read an article. So, if you want to captivate your audience, you know what to do – create great videos!

• Check out this hilarious video from Old Spice that went viral on social media

• Watch how Coca Cola’s Super Bowl ad campaign used videos to reach their audience in a creative and emotional way