The Best Practices for Developing a Digital Product That Sells

Are you tired of creating digital products that nobody wants to buy? It’s time to step up your game and follow these best practices to make sure your next product is a hit.

Understand Your Target Audience

The first step to creating a successful digital product is to understand who you’re creating it for. Spend some time getting to know your target audience’s pain points, desires, and preferences.

For example, if you’re creating a fitness app for millennials, make sure to include features that appeal to this demographic, such as social sharing and gamification.

Create a User-Friendly Design

No matter how great your product is, if it’s difficult to use, people won’t stick around. Make sure your design is clean, simple, and intuitive.

Try to keep your interface free of clutter and unnecessary elements. Color-coding and icons can often make things clearer and more visually appealing.

Test, Improve, Repeat

Once you’ve created a prototype of your digital product, it’s time to start testing it. Reach out to your target audience and get feedback.

Use this feedback to improve your product, and repeat the testing cycle until you’re confident in your final product.

Invest in Marketing

No matter how great your product is, it won’t sell if nobody knows about it. Invest in marketing and get the word out about your product.

Social media, email marketing, and influencer partnerships are great ways to get your product in front of the right people.

Stay Ahead of the Curve

The world of digital products is constantly evolving, so it’s important to stay ahead of the curve.

Keep an eye on emerging trends and be prepared to pivot your product when necessary. By staying ahead of the curve, you’ll be able to maintain your competitive edge and continue to sell your product successfully.


By following these best practices, you’ll be well on your way to creating a digital product that sells.

Remember, understanding your target audience, creating a user-friendly design, testing and improving, investing in marketing, and staying ahead of the curve are key ingredients to success.

Good luck, and happy selling!

About Author

By Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.