The Benefits of Diversifying Your Client Portfolio as an Online Freelancer
As a freelance writer, designer or editor, one thing that pleases you most is working with clients who appreciate your work and pay on time. But if you rely on just one or two clients, you are putting all of your eggs in one basket. This can work out well for a while, but it is not a sustainable strategy. Here’s why you need to diversify your client portfolio as an online freelancer.
Why Diversify Your Client Portfolio?
- Steady Income: Having a diverse portfolio of clients ensures that you’ll have a steady stream of income coming in. Your one main client should not be the sole source of your income. If that customer cuts back or decides they do not need your service anymore, you are out of income.
- Multiple Income Streams: Not depending on one client means you get to enjoy multiple income streams from different clients. You can get bigger and riskier gigs without the fear of losing your only means of income.
- Greater Freedom: More revenue streams equal greater freedom. You have the money to take on the kind of projects you love, rather than just relying on one client to give you work.
How Do You Diversify Your Client Portfolio?
- Networking: Build your network by attending conferences and events that relate to your industry. Reach out to potential clients and let them know what you can do for them. Attend workshops and seminars to improve your skills and to meet new clients.
- Social Media: Use social media platforms like Twitter, Instagram, and LinkedIn to promote yourself and showcase your work. You can also engage with potential clients in these spaces by answering their questions and offering expert advice.
- Job Boards: Keep monitoring online job boards for potential jobs that match your skills. If you can’t develop a steady stream of clients readily, job boards might be your best bet to start.
The Bottom Line
The freelance life can be fantastic, but you’ll prosper more if you diversify your portfolio. Building a diverse portfolio can be stressful and challenging, but once you accomplish it, it’s more satisfying than sticking with your single client.
And don’t be afraid to test new waters. Consider dipping your toes into a new field or collaborating with others in your field. You never know what possibilities may arise.
In the end, diversification is the key to success as an online freelancer. Let’s keep the hustle on and keep the dollars incoming, #amiright?
Here’s to happy freelancing!
Stay safe and make those dollars!
For more tips on succeeding as an online freelancer, check this article on Forbes.com: “How To Diversify Your Freelance Client Base”
And if you need some inspiration to keep you motivated, these freelancers share their success stories: “Upwork Success Stories”
Disclaimer: The information provided in this article is for educational purposes only and does not constitute financial, legal or any other kind of advice. It is advised to seek professional guidance before making any business decisions.
