What Works in Video: How This CBD Startup Plans to Use Video to Stand Out From the Competition

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video content strategy and marketing company. She sat down with Manish Patel to talk about some different ways using video to promote his business has helped them stand out from the competition.

Manish is one of the minds behind Dr. K CBD in the U.K. They offer a wide variety of products that are focused on quality.  He and his business partner want to bring transparency and clarity to the market and give customers the power to know that they are getting the best quality product.

Because CBD is a fast-growing and competitive product area, Manish has had to find ways to set his business apart from the competition. Unlike some of their competitors, they don’t have a large marketing budget so they’ve had to find creative ways to get their message and product in front of the right customers.

Here are some ways Manish is using video to promote his company and stand out from the competition:

  • Use a video to introduce your company and products. Having videos that explain who you are, what you offer, and what you hope to accomplish builds more familiarity and trust than a simple print marketing campaign.
  • Keep the language simple and easy to understand. CBD companies often use medical terms or jargon that confuses and sometimes even misleads their customers. Manish has worked hard to make his videos simple to understand and accessible to everyone.
  • Don’t beat around the bush when answering questions. Creating videos that answer frequently asked questions lets you quickly and concisely answer your customer’s questions. This not only builds trust but also shortens your sales process.
  • Use video to create a community. Since the benefits of CBD aren’t medically proven, Manish has found that videos of customers sharing their experiences are very powerful. Individuals are able to explain why they picked a Dr. K CBD product and how it may or may not have helped them in their particular situation.
  • Let your videos be organic. This structure can come across as very personal and in-touch with your clients, which will increase their trust in your company.

Visit Dr. K CBD to learn more about the products that Manish offers.

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