What Works in Video: How Video Helped This Personal Trainer Pivot During the Pandemic

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The COVID-19 Pandemic has created a lot of upheaval in our everyday lives. No one felt these abrupt shifts more than small business owners. Suddenly the way they were used to doing business wasn’t safe anymore, and in many cases, was even against government ordinances. 

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video marketing company that focuses on using video to help content creators get their message out and grow their businesses. She sat down with Lisa Moore to explore how she pivoted by using video to keep her business growing during the pandemic.

Lisa Moore lives in the UK and runs a business called Fit For Moore. Fit For Moore is a health and wellness coaching company that specializes in helping women in their 40’s and beyond to get out of their own way, look after their health, and live the life they actually want to live. She has a six-week program called “The S.H.I.P Program” which helps women in the areas of self, health, intuition, and purpose.

Back in March of 2020, the building that housed Lisa’s fitness studio closed down permanently due to the pandemic. While this could have been a fatal blow to her business, Lisa found a way to change direction and explore a new way of doing business. By using video, she was able to continue to coach her clients and reach new people even during the lockdown. 

Here are some of the ways she is using video in her business:

  • Zoom classes that are repurposed for use on YouTube
  • YouTube workout videos
  • The S.H.I.P Program Facebook Group, including Facebook Live and recorded Zoom calls
  • Marketing through social media platforms like Instagram, Facebook Live, and YouTube

When using video Lisa has found that she can speak freely and have her information come across in a real and authentic voice. She feels that her videos flow better than the written word and that it is easier to get her message across quickly and concisely.

However, Lisa wasn’t always comfortable on video. In fact, when she first started out, she didn’t like creating them and found herself feeling very self-conscious. With time and practice, she pushed through and found her way into success. 

Here are some of her tips for overcoming the fear of creating video content:

  • Take a public speaking course. This will help you become more confident about delivering your message in front of others.
  • Be consistent about making videos. The more often you do them the more comfortable you will become.
  • When doing a video, place a post-it note with bullet points of what you are going to talk about over your screen where your picture is. This will help you not get too focused on or critical of your appearance and keep you focused on your message.
  • Bonus Tip from Kathleen Celmins: Don’t edit your own videos. Getting out of your own way and letting someone else take care of the editing will help ensure you don’t get hyper-focused on the wrong thing – like that little out-of-place hair that no one else notices.

Lisa credits her use of video for allowing her business to not only stay afloat during the COVID-19 pandemic but continue to grow and thrive. You can pivot your business as well by leveraging the power of video.

If you’d like to learn more about Lisa Moore and her health and wellness program, you can visit her website Fit For Moore.

We’d love to hear what’s working in video for you and your business! Click here to get in touch with us and be featured on the blog.

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