Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing agency that helps experts get out of their own way when it comes to creating content. She sat down with Pip Seymour of Seymour Digital Media to talk about the importance of SEO when it comes to marketing.
Seymour Digital Media
Pip and her partner run Seymour Digital Media, where they have a hyper-focus on search engine marketing. They do SEO, Google ads, and everything in between.
Pip loves to work with a variety of clients. They run the gamut from brick-and-mortar retailers to people with e-commerce websites. They also work with service-based businesses like electricians, plumbers, countertop companies and help nonprofits with Google ads.
Regardless of their client, every project starts with a conversation about helping your business create a custom-built marketing strategy.
One thing Pip finds could use some tweaking (or overhauling) for nearly every client is their analytics.
“Nobody has their analytics set up properly,” says Pip. “We actually optimize your analytics and help filter the information inside analytics properly. Most people who either do it themselves or have a webmaster build their website haven’t ticked all the boxes you need to tick.”
While Google Analytics can be set up with the click of a button, there is much more to it if you want to track things properly. It can be really complicated to sift through the data, which is why hiring an expert to help you understand what you’re looking at can be beneficial to your implementation strategy.
The Importance of Audits
The first step in Pip’s process is audits.
Some examples of audits they do include:
- Google Ads audits
- SEO audits
- Competitor audits
- Keyword audits
- Content audits
- Technical audits
- Google my Business audits
By “looking under the hood” of your business, Pip can better understand what needs to be done to get on track and beat out the competition. These audits also allow Seymour Digital Media to tell you what will be the fastest way to get you closer to page one on Google.
How To Increase Traffic and Conversion
Deciding whether to focus on organic or paid marketing is a question many of Pip’s clients have. Paid is typically faster, but it’s important to make sure you build content around the right topics.
Pip says they often work with clients who feel they’re trapped. They think they’re not getting enough traffic when the reality is the traffic they’re getting isn’t converting. So if you have enough people coming to your site, but they aren’t taking action, then you have to ask, “what is the action we want someone to take on this specific page?
From there, you can determine how to grow website traffic and then convert that traffic.
A Roadmap to Your Goals
If you’re wondering how to optimize your website, Pip says it’s important not to fall for an audit that just requires you to click a button.
At Seymour Digital Media, their audits are done by hand. They use various tools and techniques to pull things out and see what is broken and how you can fix things to get closer to your goals.
They provide all the research they have done so you can see what they have uncovered. Then they take the client’s goals and synthesize the data to make a personalized roadmap for success. You’ll know what is most important and what order to implement things in.
Then you can choose to take that roadmap and follow it on your own or work with Seymour Digital Media to create success together.
Doing Marketing Differently
We’d love to hear how you and your business are doing marketing differently! Click here to get in touch with us and be featured on the blog.