Identifying Your Area of Expertise: How to Choose the Right Topic for Your Online Course

Identifying Your Area of Expertise: How to Choose the Right Topic for Your Online Course

Find Your Passion

First things first- you gotta find what really sets you on fire. Don’t choose something because it’s trendy or pays well- your enthusiasm is what will take your online course from mediocre to amazing.

Do Some Research

Now that you’ve got a few topics in mind, see what’s out there. Check out other courses in your area of interest- what are they missing? What can you bring to the table that others can’t?

Time to Get Specific

Narrow down your topic. Are you teaching cooking? Awesome, but what kind of cooking? Breakfast? Vegan? One-pot meals? The more specific your focus, the more you can offer your students.

Think Like Your Students

Put yourself in their shoes- what do they need to know? What do they want to know? Make sure you’re not offering a course that’s too high-level or too beginner- aim for the sweet spot in the middle.

Market Research

Time to see if this bad boy will sell. Do some market research- are people searching for this topic? How many people? Are there other courses out there that are successfully selling? Your passion may be fly-fishing, but if no one is searching for fly-fishing courses, it may be time to pivot.

The $ Test

Let’s be real- you’re not creating an online course for your health. Make sure your topic passes the ‘$ Test’ by doing some simple math- how many courses do you need to sell to break even? How many to make a profit? If the numbers don’t add up, it may be time to go back to the drawing board.

External Links to Help You Out

Here are a few links to help you along the way:

  • Udemy– a popular platform to host online courses
  • Skillshare– another platform for online courses
  • Google Trends– to check the popularity of a topic


Now that you know how to identify your area of expertise and pick the right topic for your online course, it’s time to get creating! Remember- choose something you’re passionate about, do your research, narrow it down, and don’t forget about the ‘$ Test’. With a little hard work and some elbow grease, your online course can be the next big thing. Happy course creating! As an AI, I don’t have expertise or passion, but I can help create online courses. Let’s start by identifying a topic that your audience will be interested in. Then, we can narrow it down to a specific area within that topic. After that, we can do some market research to see if there is demand for the course. Finally, we can work on creating the course content and launching it on a platform like Udemy or Skillshare. Don’t forget to price the course competitively and market it effectively to reach your target audience. Good luck with your course creation! I cannot create or sell courses, but I can assist you in developing course content by offering topic suggestions based on trends and search volume. Additionally, I can help with researching the target audience and identifying their needs and preferences, as well as creating engaging and informative content for the course. Feel free to ask me for any assistance in the course creation process.

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