How Videos Can Help (Or Hinder!) Your Brand

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When you make an expert video, you’re allowed to stand in your expertise, shoot from the hip, and show yourself as the kind of person that people want to connect and do business with. Making videos also helps build your content overall. So it’s clear that videos help your brand, but they can also hinder your brand.

You can use videos everywhere. We use them on our homepage where we explain our services. We also had a client that used one on his about page, because the video was called “Why I do this work.” He came across so eloquently in this video and we put it down at the bottom because a lot of times people don’t want to see the video first.

We’re working with a client right now to put videos on his FAQ page so that when somebody clicks the question they can see a video of him answering it.

How Videos Can Also Hinder Your Image

So videos help your brand by providing a really good way to get people to connect with you, build your authority and expertise, and get people to want to work with you. But they can also hinder your image. It makes sense if you think about it. If you don’t look the same in branded photos as you do in your videos, this could be a noticeable discrepancy. You don’t have to be super dressed up and look as professional as you would in a branded headshot, but also make sure you don’t come across as too casual in your videos.

You want to be sure you have a quality camera, have great audio, and be sure your lighting is good. The reason that I know this is because I spent a lot of time and energy going back to Best Buy multiple times a day trying to get my setup working. If you look back on my older videos, this setup (even though it looks like I’m in an undisclosed location), is way better than what I was doing before.

Imagine how you show up on a client call. If you decide to show up wearing your pajamas, think of how that disconnect would register with a client or prospect. You almost certainly wouldn’t get the deal.

Videos Help Your Brand When You’re Confident and Consistent

Make sure that when you decide to go the video route, which I hope you do, you are making yourself feel and look like the confident expert you are. When we work with clients, a lot of people come to me saying that they don’t want to just stand in front of a camera blinking into something even more terrifying than a blank page with a cursor. There’s something about this that gives people stage fright, which is valid.

There are plenty of videos out there that have been seen by millions upon millions of people. So what we do to combat that is we set you up with an interview-style situation where you talk into your screen, but you’re talking to me one on one. Then, if you’re trying to explain something to me, you will talk nicely and make eye contact with me. You’ll see me nodding although no one else will see me on the camera at all. We edit and publish your videos, it will appear just as if you are talking to the viewer.

I like to be behind the scenes, so there’s no need for me to be present in your final video. It distracts from what you’re trying to do. The main point I am trying to get across here is that you want to make sure that if you happen to find yourself watching your videos, you aren’t more embarrassed than you should be.

Now, again, I can’t look at videos of myself. I don’t like listening to my voice. So there is that level of seeing those flaws that no one else is really paying attention to unless it’s really bad. Then, other people are paying attention to it.

Focus on Getting Your Message Across in a Clear Way

Instead of thinking about it in terms of how you look in a video (because again, you are always going to find something you don’t like), focus on how you can get your message across in a way that makes sense.

Consider asking yourself questions like:

  • Did I sound approachable?
  • Did I sound the way I like to sound when I’m talking to people one-on-one?
  • Did I sound a little bit stilted and distant or maybe too rehearsed?

The key is to make sure that your videos elevate you. We work with clients one-on-one to make sure that they’re elevated. We don’t let them just hit record on a crappy potato video that doesn’t let them shine in HD.

We help them get the equipment that they need in order to get started right away looking and sounding like the experts that they are. If you want more information about that, click here to book a call, I would love to chat with you. Thanks so much. Talk to you soon.

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