How to Write Meta Descriptions That Rank - amplifiedNOW
How to Write Meta Descriptions That Rank

How to Write Meta Descriptions That Rank


How to Write Meta Descriptions That Rank

If you’re in the marketing gig, you know SEO ain’t no picnic. Specifically, writing meta descriptions can be as tricky as trying to barbecue in a thunderstorm. However, as your beer-loving Uncle Sam might say, “We Americans don’t shy away from a challenge!”

What the Heck is a Meta Description Anyway?

A meta description is that little blurb under the search result that tells folks what they’re clicking on.

Like a good movie trailer, it needs to hook ’em, but no false advertising – we ain’t talking clickbait, y’all!

Moz does a great job of breaking it down.

Your Meta Description Recipe

Just like your grandma’s apple pie, there’s a recipe to writing kick-ass meta descriptions.

And I’m gonna spill the beans, right here, right now.

  1. Keep it Short and Sweet: Think of the goldfish – a short attention span! Google cuts off your meta description after about 160 characters.
  2. Make it Unique: If your meta descriptions are as identical as a packet of M&M’s, Google ain’t gonna like it. Mix ‘em up!
  3. Use your Keywords: If your page is about how to flip burgers like a pro, make sure those words are in your meta description.
  4. Call-To-Action: You want folks to click, right? So, tell ’em! Go ahead and use words like “Discover,” “Learn,” or “Grab.”

Yoast has some more cool tips for you.

Sample Time!

Nothing beats a good sample. Let’s make this real!

Keyword: “Best barbecue in Memphis”

Meta Description: “Discover the best barbecue in Memphis! We’ve tasted it all and found the top spots for finger-lickin’ goodness. Click to explore!”

Avoid Those No-Nos

Just like you wouldn’t pour light beer in your chilli, there’s stuff you don’t do with meta descriptions.

  • No Duplication: Duplication is as boring as watching paint dry. Google loves variety, so mix it up in each meta description.
  • No Keyword Stuffing: Cramming keywords is about as appealing as a burger without the bun. Remember to keep it natural!

Search Engine Land provides plenty of insights on what to avoid when writing meta descriptions.

Get Crackin’

Like a cowboy at a rodeo, now it’s your turn to get in the saddle and start writing some out-of-this-world meta descriptions!

Remember, while meta descriptions don’t directly influence search engine rankings, they do play a key role in user click-through rates. A compelling and relevant meta description can make all the difference between a user clicking your link or passing it by. So go ahead, don your creative cap, and put these tips into practice! If you can make a person’s mouth water over barbecued ribs with just 160 characters, you’re doing it right!

Meta descriptions are a crucial part of search engine optimization (SEO). They are brief summaries, typically around 160 characters, that appear underneath URLs on search engine results pages (SERPs). While they don’t directly influence search engine rankings, they do play a big role in click-through rates. A user might decide whether or not to click on your webpage based on what they see in your meta description. So, how can you write a killer meta description that charms both users and search engines? Here are some tips.

Stick to the Point:

Don’t beat around the bush. Clearly state what your webpage is about. This isn’t the place for fluff or literary flourishes. It’s a quick pitch to tell people why they should click on your page.

Hook Your Audience:

A compelling meta description can turn a web user into a webpage visitor. Stir curiosity, highlight a unique selling point, or offer a solution to a problem.

Include Your Keywords:

If your page is about how to flip burgers like a pro, make sure those words are in your meta description. The more closely your meta description relates to what the searcher is looking for, the more likely they’ll choose your page.

Call-To-Action:

You want folks to click, right? So, tell ’em! Go ahead and use words like “Discover,” “Learn,” or “Grab.” Make your call-to-action irresistible.

Refer to this link from Yoast for more tips on creating effective meta descriptions.

Sample Time!

Let’s make this concrete with a sample.

Keyword: “Best barbecue in Memphis”

Meta Description: “Discover the best barbecue in Memphis! We’ve tasted it all and found the top spots for finger-lickin’ goodness. Click to explore!”

Avoid These Mistakes

Just like you wouldn’t skimp on quality when making your barbecue, there are certain things you shouldn’t do when writing meta descriptions. Don’t duplicate your meta descriptions, and avoid “keyword stuffing” – overloading your descriptions with keywords. This link from Search Engine Land provides more tips on what to avoid.

Time to Get Started

Now it’s your turn to get started and write some compelling meta descriptions. A compelling and relevant meta description can make all the difference between a user clicking your link or passing it by. So go ahead and get creative, and put these tips into practice! Meta descriptions are an essential tool in attracting users to your webpage. A captivating description that piques curiosity, includes relevant keywords and contains a persuasive call-to-action can be the difference between a page visit or a missed opportunity. Steer clear of duplicating content or keyword stuffing. Now it’s time for you to put these tips into action and craft some compelling meta descriptions!

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