How to use user-generated content to support your content marketing efforts

Hey there fellow marketer, let’s talk about a secret weapon that you may not have considered for your content marketing – user-generated content (UGC)! When you involve your audience in creating content, they become an active part of the conversation, and it can be a game-changer for your brand. So, let’s dive in and explore how you can leverage user-generated content.

Ask for feedback and reviews

Asking for feedback and reviews is a great way to generate user-generated content. Encourage your customers to share their experiences, whether it be on social media or on your website. Not only do you get valuable insights, but you also get user-generated content that you can repurpose to showcase your product or service. Plus, who doesn’t love a good five-star review?

Create social media contests

Social media is the perfect platform for user-generated content. A great way to encourage engagement is through social media contests. Have your followers post pictures or videos using your product or service, and offer a prize for the best submission. This not only creates user-generated content but also drives engagement and builds brand loyalty.

Showcase user-generated content on your website

Don’t let that great user-generated content go to waste! Showcase it on your website! You can create a dedicated page or even add it to your product pages. Potential customers love to see real people using your product, and it can be a great way to build trust and credibility. Plus, it’s free content for you to use!

Collaborate with influencers and brand ambassadors

Working with influencers and brand ambassadors is a great way to generate user-generated content. These individuals already have a following, and they can promote your product or service while sharing user-generated content. Plus, it can lead to increased brand recognition and sales.


User-generated content can be a fantastic way to support your content marketing efforts. Not only does it generate free content, but it also fosters engagement and builds brand loyalty. So, go ahead and ask your customers for feedback, create social media contests, showcase user-generated content on your website, and collaborate with influencers and brand ambassadors. You’ll be surprised at how much it can impact your brand!

About Author

By Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.