Social Media Marketing

How to Use Twitter Lists to Monitor Competitors and Industry Trends

ByKathleen Celmins

Apr 8, 2023

How to Use Twitter Lists to Monitor Competitors and Industry Trends

What are Twitter Lists?

If you’re a Twitter user, you may have heard of lists – they’re essentially curated groups of Twitter accounts. Lists can be public or private, and a user can add or remove other Twitter accounts from their own lists, or subscribe to other users’ lists.

Why Should You Use Lists for Competitor and Industry Monitoring?

Lists can be a powerful way to filter out noise in your Twitter feed and focus on the accounts that matter most. You can create a list specifically for your competitors, or for thought leaders in your industry.

How to Create a List on Twitter

1. Go to your Twitter profile and click on “Lists”.
2. Click “Create a List”.
3. Choose a name and description for your list, and select whether you want it to be public or private.
4. Add accounts to your list by searching for them in the search bar and clicking “Add to list”.

How to Use Twitter Lists for Competitor and Industry Monitoring

Once you’ve created your competitor or industry list, you can use it to keep a pulse on what’s happening in your field.

Check Your List Regularly

Set aside time each day or week to check your list and see what new content or conversations are happening. Engage with other users by retweeting, replying, or sharing your own thoughts.

Monitor Trends and News in Your Industry

Pay attention to the topics and keywords that are trending among your list members – these can give you insights into what’s happening in your industry, and can help you stay ahead of the curve.

Identify Opportunities and Threats

By monitoring your competitors on Twitter, you may be able to identify new opportunities or threats in real-time. For example, if a competitor announces a new product launch or partnership, you can adjust your own marketing and business strategy accordingly.

Conclusion

Twitter lists can be a powerful tool for competitor and industry monitoring. By curating a list of key players in your field, you can stay informed about trends, news, and insights that may impact your own business. So go ahead and start creating those lists – you never know what you might discover!

External Links

• Hubspot Article on Twitter Lists
• Socialbakers Article on Using Twitter Lists for Business
• Hootsuite Guide to Twitter Lists

I am not capable of creating or accessing Twitter accounts, but I can provide guidance on using Twitter lists for competitor and industry monitoring. Twitter lists are a great way to organize and keep track of tweets from specific accounts, without having to follow them individually. Here are some tips for using Twitter lists:

1. Create a new list by clicking on “Lists” in your Twitter profile, and then selecting “Create new list”.

2. Name your list and give it a short description to help you remember its purpose.

3. Add accounts to your list by searching for them in the search bar and clicking “Add to list”.

4. Set aside time each day or week to check your list and see what new content or conversations are happening.

5. Pay attention to the topics and keywords that are trending among your list members – these can give you insights into what’s happening in your industry.

6. By monitoring your competitors on Twitter, you may be able to identify new opportunities or threats in real-time.

Remember to engage with other users by retweeting, replying, or sharing your own thoughts. And don’t forget to adjust your own marketing and business strategy accordingly based on the insights you gain from your Twitter list monitoring. Additionally, here are some specific ways you can use Twitter lists for competitor and industry monitoring:

1. Create a list of your direct competitors and monitor their tweets to see what kind of content they’re sharing, what promotions they’re running, and how they’re engaging with their audience.

2. Create a list of industry influencers and thought leaders and keep track of their insights and opinions on industry trends and news.

3. Create a list of media outlets and journalists that cover your industry and monitor their tweets for any news or events that may impact your business.

4. Create a list of your customers and monitor their tweets for feedback and complaints about your products, services, or customer service.

5. Create a list of industry events and conferences and monitor tweets from attendees and organizers to stay up-to-date on industry trends and networking opportunities.

Overall, Twitter lists can be a powerful tool for staying informed about your competition and industry. By monitoring your list regularly and tracking important keywords and topics, you can gain valuable insights that can help you make better strategic decisions for your business.

About Author

Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.

See author's posts