How to Use Twitter Lists to Monitor Competitors and Industry Trends
What are Twitter Lists?
If you’re a Twitter user, you may have heard of lists – they’re essentially curated groups of Twitter accounts. Lists can be public or private, and a user can add or remove other Twitter accounts from their own lists, or subscribe to other users’ lists.
Why Should You Use Lists for Competitor and Industry Monitoring?
Lists can be a powerful way to filter out noise in your Twitter feed and focus on the accounts that matter most. You can create a list specifically for your competitors, or for thought leaders in your industry.
How to Create a List on Twitter
- Go to your Twitter profile and click on “Lists”.
- Click “Create a List”.
- Choose a name and description for your list, and select whether you want it to be public or private.
- Add accounts to your list by searching for them in the search bar and clicking “Add to list”.
How to Use Twitter Lists for Competitor and Industry Monitoring
Once you’ve created your competitor or industry list, you can use it to keep a pulse on what’s happening in your field.
Check Your List Regularly
Set aside time each day or week to check your list and see what new content or conversations are happening. Engage with other users by retweeting, replying, or sharing your own thoughts.
Monitor Trends and News in Your Industry
Pay attention to the topics and keywords that are trending among your list members – these can give you insights into what’s happening in your industry, and can help you stay ahead of the curve.
Identify Opportunities and Threats
By monitoring your competitors on Twitter, you may be able to identify new opportunities or threats in real-time. For example, if a competitor announces a new product launch or partnership, you can adjust your own marketing and business strategy accordingly.
Twitter lists can be a powerful tool for competitor and industry monitoring. By curating a list of key players in your field, you can stay informed about trends, news, and insights that may impact your own business. So go ahead and start creating those lists – you never know what you might discover!