Get an Influencer’s Help and Boost Your Digital Product
What is influencer marketing?
If you haven’t heard about influencer marketing, let me tell you about it. Basically, it’s when you use a social media star to promote your product. These stars have thousands of followers who listen to what they say and follow their lead.
When to use it?
If you’re looking to promote your digital product and want to reach a wider audience, it could definitely help to use influencer marketing.
Choosing the right influencer
The first thing you should do is research influencers who have a following that suits your product’s niche. But for the love of God, please do not choose a Kardashian just because they have a huge following! Find someone who is relevant and credible.
Get in touch with them
Once you’ve found the right influencer, it’s time to reach out to them. This is where you “slide into their DMs” and ask if they would like to be a part of your project. But be genuine and get straight to the point.
Collaborate with influencer
Once you’ve established a deal, give them the creative freedom to showcase your product in their own way. If it feels too pushy, it will just come across as advertising.
Set your expectations right
Before you make any commitment, make sure you set your expectations right. Discuss what type of content they’ll be creating to promote your product and the timeline that you expect it to be delivered in.
Measure your success
Once the influencer starts promoting, track the engagement and sales that happen during that period. Only this will tell you the effectiveness of the campaign. Remember the objective of the campaign and see if it has been achieved.
Influencer marketing can be a great way to promote your digital product. It can increase your reach, engagement and, ultimately, your revenue. But remember, authenticity is key. If you get it right, influencer marketing could really help your business grow.