How to Track Your Affiliate Marketing Results and Analyze Data

Affiliate marketing can be a great way to make some extra money online. However, just like any other business venture, you need to be able to track your results and analyze your data in order to figure out what’s working and what’s not. Here are some tips to help you do just that!

Choose the right tracking tools

There are a ton of tracking tools out there, but you need to choose the right ones for your business. Some popular choices include Google Analytics, ClickMeter, and Voluum. Each of these tools has its own strengths and weaknesses, so you need to do your research to figure out which one is best for you.

Set up your tracking links correctly

Before you can start tracking your results, you need to set up your tracking links correctly. This means using a unique tracking link for each campaign, ad, or product that you’re promoting. If you don’t do this, you won’t be able to tell where your traffic is coming from.

Track your conversions

The most important metric to track in affiliate marketing is your conversions. This is the number of people who click on your affiliate link and then go on to make a purchase. You can track this using your chosen tracking tool, but you need to make sure that you’re tracking it for each individual campaign.

Analyze your data regularly

Once you’ve started tracking your results, it’s important to analyze your data regularly. This means looking at your conversion rates, click-through rates, and other metrics to figure out what’s working and what’s not. Based on your findings, you can then make changes to your campaigns to improve your results.

Test everything

In affiliate marketing, testing is key. You should be constantly testing different ad formats, landing pages, and products to see what works best for your audience. This can take some time, but it’s worth it in the long run.


Tracking your results and analyzing your data is essential if you want to succeed in affiliate marketing. By using the right tracking tools, setting up your tracking links correctly, tracking your conversions, analyzing your data regularly, and testing everything, you can improve your results and make more money online. So what are you waiting for? Get started today!

About Author

By Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.