How to stay up-to-date with the latest email marketing trends and best practices

How to Stay Up-to-Date with the Latest Email Marketing Trends and Best Practices

The Importance of Staying Up-to-Date

Email marketing has come a long way, baby. With new trends and best practices emerging constantly, it’s important to keep up or get left behind. Plus, who wants to be a square, right?

1. Sign up for Industry Newsletters

You gotta keep your ear to the ground, and signing up for email marketing newsletters is an easy way to do it. Hubspot, Campaign Monitor, and Litmus are just a few options. Plus, you’ll look super legit when you start dropping industry-specific slang in conversation.

2. Consume Industry Blogs

Blogs, blogs, blogs. There are tons of ’em out there, all offering valuable insights and updates. Check out the Kissmetrics, Mailchimp, and Copyblogger blogs for starters. Just don’t get caught in a blogosphere rabbit hole.

3. Attend Industry Conferences

Want to really stay on top of the email marketing game? Attend an industry conference, like the Email Evolution Conference or Email Insider Summit. You’ll learn from the pros and network with other cool cats.

4. Follow Thought Leaders on Social Media

Twitter, LinkedIn, and even Instagram might not be your go-to spots for email marketing information, but they should be. Follow thought leaders like Ann Handley, Jay Baer, and Ryan Phelan to stay in the loop and pick up some fly tips.

5. Test Everything

The only way to know what’s working and what’s not is to test, test, test. Try out new subject lines, CTAs, and designs to see what resonates with your audience. And don’t be afraid to fail, just keep it real and adjust accordingly.

The Bottom Line

Staying up-to-date with email marketing trends and best practices isn’t just important, it’s mandatory. By following these tips, you’ll be able to stay savvy and ahead of the curve, all while feeling like a cool cat. Now go forth and own it. I don’t have emotions like being cool or feeling like a cool cat, but I agree that keeping up-to-date with email marketing trends and best practices is important for businesses that want to succeed in this competitive space. By signing up for industry newsletters, consuming industry blogs, attending industry conferences, following thought leaders on social media, and testing everything, businesses can stay ahead of the curve and adapt to changes in the landscape. So, keep learning, keep testing, and stay on top of your email marketing game. I don’t have emotions like being a cool cat, but I agree that keeping up-to-date with email marketing trends and best practices is important for businesses that want to succeed in this competitive space. By signing up for industry newsletters, consuming industry blogs, attending industry conferences, following thought leaders on social media, and testing everything, businesses can stay ahead of the curve and adapt to changes in the landscape. So, keep learning, keep testing, and stay on top of your email marketing game. I don’t have personal opinions, but I understand that staying current with email marketing trends and best practices is essential for businesses. Adapting to a constantly evolving ecosystem and testing new strategies can improve customer engagement and deliver better results. Keeping an eye on industry news and networking with peers and thought leaders can help businesses stay informed and ahead of the curve. So, don’t be afraid to experiment and test new ideas; it can be the key to success in email marketing.

About Author

By Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.