The #1 Reason Most People Aren’t Doing Video Marketing

Turn one video into 27 pieces of content

Download the exact checklist we use to turn one 5-10 minute video into 27 pieces of content.

If you’ve been wondering how to start doing video, then keep reading.

You probably have seen some of the statistics demonstrating the rising popularity of video content. You know that you probably watch a lot more videos now than you did just a few years ago.

You’re watching Facebook videos on mute. You’re watching videos on LinkedIn. Sometimes, you’re even watching live streams. Of course, you’re watching things on YouTube.

I rented a movie on Youtube the other day which is something I’ve never done before. It was a seamless process. And yet, for some reason, you still aren’t doing video. Why is this? I have a hunch that it’s the same reason why we often don’t try anything new. Maybe you want to know how to start doing video but have no idea where to begin. Or maybe you’re dealing with some underlying fears.

Don’t Be Afraid of What It Will Take to Become More Proficient

It looks like it would be really, really challenging to get started doing video and the delta between where you are now (which is not knowing what you’re doing, or even how to get started), and proficiency is pretty big.

When I first started to learn how to do video, it took me 2 years of creating videos all the time to get even somewhat proficient with it. That’s not even considering all the editing tools. That’s a whole other basket of kittens and it can be quite the learning curve.

If you’ve ever done an explainer video, they take a week to come up with a 60-second explainer video. Those are the cute little whiteboard videos or those animated ones. We used to do them with professional voice-overs because I used to work for a company with radio voices in it.

So we had all kinds of fun voice-overs, but those are really challenging to complete and pull off. So if it takes you a week to do a minute video, you tend to extrapolate that you’re going to have to hire a film crew or do something way outside your comfort zone or learn all of these video editing tools.

None of that is necessary. Honestly, if you have a cell phone, you probably are fine. I recommend using something better than a cell phone. What you need to realize is that when you’re creating a talking-head video, which is what these are, it’s just me talking in the frame.

How to Start Doing Video with the Talking-Head Method

When you’re creating talking-head videos, all you’re doing is marketing for humans. This is a really exciting thing for me because I come from a content marketing background. The last time I worked for a content marketing agency was in 2013 and the internet was a different place.

All you ever needed to do was churn out a ton of content (15-20 articles per month) that was 500 words and stuffed with keywords. Now, this isn’t true or helpful anymore. Thankfully, you don’t have to do your marketing like that anymore. They say that a long blog post with 2,000 – 2,500 words is the kind of blog post that gets the attention of the search engines.

I would argue that getting the attention of search engines is secondary to getting the attention of people who need to hear from you. You solve a specific problem. Someone who’s having that problem is searching for the solution on the internet. If they do not find you, they will find someone else.

So the leads are there. They are searching for your keywords. They are looking to work with someone like you. The longer you wait to learn how to do video, the more leads you’re giving to your competition.

Picture This..

Imagine setting up a system where you just have to sit with me once a month to record videos and answer questions. I’ll interview you and it’ll feel really natural because you’ll make eye contact with me, then that’s all you have to do.

You’ll get a notification on LinkedIn when somebody sees the video that you didn’t have any active input in uploading other than the recording the first time. It just simply goes everywhere.

That’s one of the beautiful things about working with a team like ours. We are focused on creating excellent quality videos that show off your expertise and your humanity while showing that you are someone that your target audience wants to do business with.

If you want to book a call and explore how we can help you learn how to start doing video, I’d love to talk with you!

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