Expert videos could be just the thing to take your business to the next level. If you’re new to video, determining how to end your expert videos can be a bit challenging.
I advise all of my clients to end their videos with a strong call to action. I was talking to somebody the other day about why we always recommend wrapping up your content with a call to action.
Having an effective call to action is not just important because we say it is. It’s because calls to action give people something to do. People who are watching your videos want to do something at the end of them.
Even if they don’t really want to take advantage of your call to action, they feel better when you tell them to do something.
End Your Expert Videos by Planning it Out in Advance
I coach our clients through calls to action so that when you start recording and talking to me on a call (I’m muted, of course), it’s just you, the expert on the screen. But you’re talking to me so I can guide you through the important points of what you want to talk about and where you’re going send people at the end of the video.
At AmplifiedNOW, our process helps you effectively plan out what you’re going to say, the key points you’ll cover, and how you can end your video by directing viewers to take a specific action.
When you feel like you’re running out of things to say while explaining the 3 key things that you wanted to talk about, this format will still help you get your point across and close the video in an effective way.
Ending with a call to action is a very good way for an expert to know when to stop talking. I don’t mean this rudely, but I do know that when you are an expert in your topic, you have so much passion and so much knowledge that you could easily speak for 20+ minutes about your topic.
To avoid this, I say instead, “I want to hear about this one specific thing and please talk about it for 5 to 8 minutes”. Then we can decide which 3 points you want to discuss and what your call to action will be. Whether you want people to subscribe to your newsletter, download a piece of content, or follow you on Instagram, you’ll be able to clearly express this in your video.
Choosing Your Type of Call to Action
Having a call to action with each expert video helps you know where you’re headed and ties the entire story together.
What you’ll end up doing is creating your expert video, then, you can choose between popular types of calls to action like having someone download something, give an email address, book a call or buy something. Usually I don’t recommend that 3rd option, unless you have something that I like to call a no-brainer offer. It’s very challenging to get good conversion rates if you are recording a brief expert video then asking the audience to get out their credit card and spend $15,000.
It’s very hard to do that. But what you can do is if you have a product that is in the $20, $30, and $40 mark, you can say something like, “If you want to learn more about that, head over to my URL.com slash my sales page” and you can get people in that way.
Starting with a no-brainer offer is smart because you’re getting people hooked initially and introduced to your products and services. When some people decide to take that deeper, it’s great and you have some framework for them to do that. It’s very challenging if you don’t have that smaller offer to send people to, but one easy option is to book a call.
Invite Viewers to Book a Call During Expert Videos
This is perfect for service-based business owners because even if your service is expensive, you can offer a call to gain leads and perspective. This is the type of call to action that I like to end most of my expert videos with.
That’s how I end most of my videos. As we build out more opt-ins, I will be sending people more toward the download pages, and I recommend you do the same thing. So if you don’t yet have an opt-in, a lead magnet, a lead generating opt-in or a content upgrade, start by giving people the option to book a short discovery call.
As you build opt-ins out, you can send people to those pages, but don’t let your lack of a formal opt-in be the thing that keeps you from creating expert videos in the first place.
That said, if you’d like to learn more about this, I’d love to book a call with YOU so we can discuss how I can help you with your expert videos.