How to Disclose Affiliate Links on Your Website or Social Media
So, you’ve started writing some killer content, and now it’s time to make some cash with affiliate links. That’s great and all, but don’t forget that it’s essential to disclose these links to your readers. There are legal and ethical reasons for this, but we’re not going to get into that here. Instead, let’s focus on how you can make your affiliate disclosures sound less like a legal disclaimer and more like a friendly recommendation from a friend. Here’s how:
1. Use Common Slang
Instead of saying, “This post contains affiliate links,” try something like, “Full disclosure, I’m about to hook you up with some links that will help me pay the bills if you decide to shop through them.” Using slang makes it sound more relatable and less formal.
2. Make it Clear
Even if you use slang, there still needs to be some clarity in your disclosure. Don’t bury it in the middle of a sentence or put it in tiny font at the bottom of your post. It should be easy to spot and read. Try something like, “I may receive a commission if you make a purchase through these links” in bold letters or all caps.
3. Be Specific
Don’t hide the fact that you’re getting something out of the recommendation. Be honest and upfront about what you stand to gain. Instead of saying, “I love these products,” say, “I love these products, and if you buy them through my link, I’ll make a little money.”
4. Use Humor
Don’t be afraid to inject some humor into your disclosure. It will make it less formal and more likable. For example, you could say, “I’m not going to lie, I’ll make a buck if you use my links. But if you don’t, you’ll break my heart, and we can’t have that, can we?”
5. Don’t Hide it
Finally, don’t try to hide or mask your affiliate links as regular links. This is not only unethical but could also get you in trouble with the FTC. Make sure you label them as affiliate links so that your readers are aware of what they’re clicking on.
See, disclosing your affiliate links doesn’t have to be boring or intimidating. With a little creativity and honesty, you can make it sound like the friendly recommendation it should be. Happy linking!
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