How to Create and Manage a Successful Instagram Giveaway

How to Create and Manage a Successful Instagram Giveaway

1. Know Your Audience

Before launching an Instagram giveaway, you need to know your target audience. Determine what your followers want and their preferences, so you can create a giveaway that resonates with them.

Pro Tip: You can use Instagram’s poll and question features to ask your followers about their preferences.

2. Set Clear Goals

You need to set clear goals for your giveaway – whether it’s to increase engagement, followers or to promote a new product. Defining your goals and objectives will help you track your progress and measure the success of your giveaway.

Pro Tip: Don’t make your giveaway too complex; keep it simple, and clearly state the rules and guidelines.

3. Choose Your Prize

The prize should be something that your followers would love to have – whether it’s a product, gift card, or an experience. The prize should also reflect your brand and the goals you set for your giveaway.

Pro Tip: Don’t forget to promote the prize and make it enticing, so your followers will be more likely to enter.

4. Determine Your Entry Requirements

To enter your giveaway, you need to set entry requirements that your followers must complete. This could be as simple as liking your post or commenting, or it could be more involved, such as tagging friends, sharing your post, or following your account.

Pro Tip: Be sure to check Instagram’s guidelines on giveaways and avoid asking for excessive, spammy, or violating requirements.

5. Promote Your Giveaway

To make your giveaway successful, you need to promote it effectively. Share it on all your social media accounts and use relevant hashtags. Engage with your followers by responding to comments and messages, and encourage them to share your giveaway with their friends.

Pro Tip: Use Instagram Stories to promote your giveaway, show behind-the-scenes of selecting the winner, or to share user-generated content.

6. Pick a Winner

Once your giveaway has ended, you need to select a winner. Randomly select your winner by using a third-party app, and then notify them through Instagram Direct Message.

Pro Tip: Don’t forget to announce the winner publicly and follow up with an email or message to confirm their shipping information.


Creating a successful Instagram giveaway takes time and effort, but it can help you reach new followers, engage with your existing audience, and grow your business. Remember to set clear goals, know your audience, and promote your giveaway effectively. By following these tips and guidelines, you’ll be able to create a successful giveaway that your followers will love.

Pro Tip: Learn from your previous giveaways and follow up with your followers to determine what they liked and what they would like to see in future giveaways. Good luck and happy giveaway-ing!

About Author

By Kathleen Celmins

Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.