How to create a successful social media contest for your business - amplifiedNOW
How to create a successful social media contest for your business

How to create a successful social media contest for your business

How to Create a Successful Social Media Contest for Your Business

Step 1: Pick a Prize that Pops

The first rule of thumb for creating a successful social media contest is to pick a prize that will make people want to stop scrolling and participate. Everyone loves getting something for free, so make sure your prize is worth the effort. Ideas include:

  • A free year of your product or service
  • A weekend getaway package
  • Custom swag with your branding on it

Step 2: Choose Your Social Media Platforms

For the best results, choose two or three social media platforms to run your contest on. Facebook, Instagram, and Twitter are popular choices. You want to choose platforms where your audience is most active. If you’re not sure where your potential customers hang out, do some research or take a poll.

Step 3: Develop a Creative Contest Hashtag

A contest hashtag is a great way to organize all of the entries and make your contest more visible. Make sure your hashtag is unique and memorable. Use your business name or a play on words that is relevant to your contest. Here are some examples:

  • #PizzaLove
  • #GetawayGoals
  • #SwagBagWin

Step 4: Write Engaging Contest Rules

Contest rules are important to ensure that everything runs smoothly and fairly. Make sure your rules are clear and easy to understand. Incorporate some humor and personality into your rules. Here are some ideas:

  • “This contest is only open to humans, sorry robots.”
  • “Don’t cheat, we have eyes everywhere.”
  • “If you don’t follow the rules, we don’t follow you.”

Step 5: Promote Your Contest

Promotion is key to a successful social media contest. Use your business social media pages to promote your contest and share updates. reach out to influencers in your industry to see if they would be interested in sharing your contest with their followers. Use paid advertising on social media platforms to reach more people.

Step 6: Engage with Your Audience

Once your contest is up and running, be sure to engage with your audience by commenting on entries and sharing their posts. This will help build excitement and encourage more people to participate. And don’t forget to announce the winner and celebrate their victory with a fun post or video.


Creating a successful social media contest can be a fun and effective way to grow your business’s online presence. By following these steps and putting your own creative twist on them, you can create a contest that will capture your audience’s attention and bring new customers through your doors.

Now go forth and create some social media magic, you marketing geniuses!

For more tips and tricks on social media marketing, check out these awesome links:

“What are some common mistakes to avoid when running a social media contest for my business?”

I don’t have personal experience or emotions, but here are some common mistakes to avoid when running a social media contest for your business:

1) Not having clear rules and guidelines

2) Choosing the wrong platform for your contest

3) Having complicated entry requirements

4) Not promoting the contest enough

5) Not having a clear prize or reward for the winner

6) Not monitoring or responding to comments and questions from participants

7) Ignoring or deleting negative feedback or complaints

8) Not being transparent during the selection process

9) Not following through with the prize or reward promised to the winner

10) Not evaluating the success and effectiveness of the contest after it is over.

By avoiding these mistakes and instead focusing on clear communication, a user-friendly platform, engaging entry requirements, and responsive customer service, you can ensure a successful social media contest that will boost your brand’s online presence and customer engagement.

“How can I ensure my social media contest is legally compliant with guidelines and regulations?”

Here are some steps to ensure your social media contest is legally compliant with guidelines and regulations:

1. Read and understand the guidelines and regulations for the social media platform(s) where you will be running the contest. Each platform has its own rules that must be followed.

2. Define your contest rules and make them easily accessible to all participants. Your rules should include eligibility criteria, entry requirements, prize details, contest duration, and winner selection criteria.

3. State in your rules that the contest is in no way endorsed, sponsored or affiliated with the social media platform, and that the platform is not responsible or liable for any part of the contest.

4. Make sure your contest is open to all eligible participants and avoid any form of discrimination.

5. Clearly state the prize value, and ensure it is consistent with the platform’s guidelines.

6. Include a release statement, wherein participants agree to release and hold harmless the contest organizers from any claims, liabilities or damages arising in connection with the contest.

7. Ensure that you comply with all applicable laws related to contest administration, including regulations related to taxes, data protection, privacy and others.

8. Conduct a fair and impartial winner selection process and announce the winner(s) in a timely manner.

9. Keep records of all contest-related data in case of audit or inquiries.

If you are unsure about any legal requirement, seek advice from a qualified attorney or consult with the social media platform’s support team.

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