Let’s talk about editorial calendars and why they are so important. We’ve had a lot of conversations lately about editorial calendars, content calendars, what should go into them, and how to make them useful.
I hope I’m not the only person whose brain does not function well in terms of spreadsheets. Every editorial calendar I’ve ever seen has just been a spreadsheet where it’s blog post ideas on the first tab, social media on the next tab, and so on. That just doesn’t work for me. All it ever meant is that there’s some spreadsheet that’s not updated because I was never keeping up with it.
Don’t get me wrong, I’m still a fan of content calendars, but how I use them has changed for the better. I’m sure many of you will resonate with this.
Why You Need a Content Calendar
At AmplifiedNOW, most of our clients are creating evergreen content, which means that it’s content that’s relevant long-term instead of seasonal content. So it’s problem and solution-oriented.
Even still, it’s important to have a content calendar because even as entrepreneurs, sometimes we need something external that tells us when something’s due. I don’t know if you’ve noticed this in your business, but you’re probably very driven by your own internal deadlines.
I noticed in my family, when I say I’m up against a deadline, they joke with me and ask if it’s a real one or one I made up. But the truth is, if I didn’t ‘make up’ deadlines, I would never get anything done.
How We Use Video to Create a Content Calendar
That’s what a content calendar does for us and does for all of our clients. When you sign up for an 8-video package or a 25-video package, you essentially build your content calendar over the next few months based on the video topics you discuss.
We edit your videos so you can publish one each week along with a corresponding blog post. Then, everything else for your content calendar just trickles down from there. You can opt to have us schedule your social media calendar as well.
For clients who don’t want social media graphics and scheduling, we deliver a document that maps everything out. Where it’s short-form or long-form social media content, you’ll have everything you need to post on Facebook, Twitter, LinkedIn, and other platforms. It’s delivered in such a way that is intended to not be overwhelming (because I can’t be the only one who doesn’t think in spreadsheets).
What’s great is I still think in terms of content calendars and that’s why I love this service that we provide. For our clients that are month-to-month, we have one meeting a month that turns into all of the content that they create (both on their blogs and on social media).
Planning and Executing Your Content Calendar in Less Time
In a one-hour phone call, we can absolutely strategize and record 4 videos then send you on your merry way. What is really helpful is when you sign up for a 6-month package, we have not only a bit of a price break, but we try to schedule in two weeks’ time. Mind you, you only ever have to speak for 5 to 10 minutes at a time.
Then those videos become your whole content strategy. Before you know it, everything is either ready to upload to social media, or uploaded already to social media. You have approved the content created that highlights your expertise.
How to Set Yourself Up For Success
The main takeaway of this post is that it’s time to start working smarter instead of harder. Also, it’s time to start embracing video if you haven’t already.
Picture this. If all you have to do is come up with 52 video ideas, this could kick off your content strategy for the entire year. Once you get your 52 videos recorded, you can either opt-out of creating new content for the rest of the year, or you can double down on it.
I already have posts once a week. Now I’m going to go back in and record videos so that I have posts going out twice a week. That’s what I think we’ll do for AmplifiedNOW once we have enough videos that are going that we can have them at a reasonable pace.
If you want to download one of our editorial calendars, I’ll show you what it looks like for one blog post. Just click here and enter your email address so we can add you to our mailing list and send you an example for one post.
Hopefully, that helps you figure out some of your ideas around your content calendar. Once you start looking at it in terms of weeks of the year, you might be inclined to add some seasonality to your posts.