I’m going to make a bold statement. You don’t need marketing.
No one sits up all night thinking, “Gosh if only I had more marketing.” What you need are more leads, more customers, and more money coming in. So, do you need marketing at all?
I know it’s a little weird to be talking about why you don’t need marketing. Marketing is simply a tool that can help you get leads. Isn’t this important? Yes, but there are other tools too like cold LinkedIn outreach, cold emails, etc. So, do you need marketing after all?
When it comes to building a marketing engine, especially one that runs in the background for you, its going to be the fastest way to start getting leads to come to you.
Do You Need Marketing to Connect With Customers?
There is more than one way to connect with your audience. But when you start connecting with them on video or even sending out emails, you’ll see that the whole marketing ecosystem is huge. But the point is connecting you with potential customers.
I’m not here to tell you that marketing is the only way. I’m here to tell you that marketing is the only way to do it without cold calling, reaching out grasping at straws, or sending me a LinkedIn message asking me if I have a financial advisor.
Cold Calling and Cold Pitching Eat Up a Ton of Your Time
If your cold calling or cold pitching strategy is not working for you, it’s likely time to switch it up.
Chances are the typical outreach, at least what I see, involves people finding email addresses from the contact page of a website and sending a cold pitch. Do you want 20 hours of free development? And what can you actually get done in 20 hours?
All of your time and effort could be better spent focusing on what you’re proficient in. Maybe it is still a numbers game. Sure. But the numbers are ridiculous and they’re also stacked against you. That is, unless you build something that attracts people. That’s where inbound marketing comes in.
Inbound Marketing Gets Leads Coming Your Way Even When You’re Not Making an Active Effort
The imagery that they use associated with inbound marketing is a magnet because when you put content out in the world, you are saying, “This is what I stand for and what I know. This is what I teach.” All of that comes across in your content marketing. So I talk about marketing a lot.
It’s funny because I am working with a sales coach named Ian Altman. You should work with him if you can. He has a course that you can go through on your own, but he’s also excellent to work with directly. I told him that I didn’t think that some of my messaging was working.
He told me this is because nobody cares about marketing. Nobody wants marketing in the same way that people don’t want a will until they think about it or until it’s too late.
So What Should You Do?
If word of mouth, referrals, affiliates, and stuff like that is already making you enough money, you may wonder do you really need marketing? Maybe you’ll figure you don’t for the time being and as a result, you don’t need to come up with a content marketing engine and digital marketing funnel, any of it, emails, you don’t need to do it until you do. Then it’s crunch time.
You may find that you need marketing sooner than you’ve anticipated so it may be wise to get a jumpstart on a strategy that will work for you. One of the things that I find really fun is connecting with my audience in a variety of ways on video, through text, and through emails. All of these are really excellent ways to get your message across and get people to understand who you are and why they should trust you.
As an added bonus, your content marketing will help people trust you enough to give you their credit card number to buy your products and services. If you want to talk more about how to build a marketing engine that brings leads in I would love to chat with you. Just head here to book a strategy session and we’ll discuss your needs.