Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first digital marketing agency that helps you get out of your own way when you create content.
She sat down with Natalie Shahmiri, the founder of Dooder, a done-for-you marketing service, to learn how she is doing marketing differently.
Digital Marketing for the Marketer
Natalie has run a digital marketing agency for over a decade. Even so, she knows how hard it is to create consistently great content, especially while you’re trying to run a business. It’s easy to get so busy with client fulfillment that you just don’t have time for anything else.
But, as a marketing agency, it’s essential to still put out great content to bring in new customers and establish your authority. However, Natalie has found that often those who are the best at marketing for their clients can have a tough time marketing themselves.
The Dooder Model
One thing that sets Dooder apart is that they only serve marketing agencies.
Natalie found that most agencies face two significant challenges with creating inbound marketing content:
- Lack of time
- Resources to create content
Natalie experienced this with her marketing agency. It was easy to create content for her clients but finding the time and energy to market herself through content was much more difficult.
So, she got to work building Dooder to give digital marketing agencies an easy and affordable way to start filling their sales funnels.
Dooder replaces some of the time-consuming inbound marketing development with high-quality and industry-specific content assets. Everything is geared toward what a digital marketing agency needs and is specific to your niche.
Dooder uses a monthly subscription model that makes it easy. You get everything you need for a month’s worth of content. Then, all you have to do is download it, upload it, and you’re done! It takes less than an hour to have all your content scheduled.
A monthly subscription includes:
- Content that is specific to your niche
- Authoritative blog posts
- Social Media posts
- Lead Magnets
For Dooder, their ideal client is a digital marketing agency that focuses on local marketing, specifically those working within a specific niche.
Some of the niches they currently focus on are marketing firms that service attorneys, chiropractors, landscaping, and plumbing. They help your agency create leads within these industries by creating specific and customizable content while saving you time to focus on your clients.
Because Dooder focuses solely on marketing agencies, if a business owner reaches out and asks for content, they will refer them to a marketing agency.
The Purpose of Marketing
Natalie believes that the purpose of marketing is to keep your sales funnel full and build authority.
So as a marketing agency, even if you’re running Facebook ads, it’s crucial to have a website that shows your authority. If people come to your website where you talk about the importance of content, and you have no content, what does that say about you?
It’s all about building the right connections and establishing yourself in the space. Natalie finds that a lot of agencies overlook that. It isn’t easy to convince a client that they need your services to create content for them when you aren’t actively marketing yourself through content.
If you’d like to get in touch with Natalie to learn more about her work at Dooder, you can check out the Dooder YouTube channel.
Doing Marketing Differently
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