What Works in Video: How This Entrepreneur Uses Video To Connect With Her Community

Turn one video into 27 pieces of content

Download the exact checklist we use to turn one 5-10 minute video into 27 pieces of content.

Jill Salzman is the creator of the company Founding Moms, which helps mom entrepreneurs all around the world to build better businesses. If you’re a mom and an entrepreneur who wants to improve some aspect of your business such as marketing, sales, or branding Jill has created just the space for you to meet with like-minded women to connect and learn.

She sat down with Kathleen Celmins, CEO and co-founder of Amplified NOW, a video-first content marketing agency that helps people create content and then get out of their own way. 

Jill didn’t intend to get into the business of helping mom entrepreneurs. In fact 10 years ago when she hosted her first meet-up it wasn’t even something she was considering. 

At the time she was running a company that managed bands and had just started her own baby jewelry business. She was pregnant with her second child at the time and wanted to connect with other mothers who were entrepreneurs, like herself, and find out how they were managing their day-to-day craziness. 

She set up what she expected to be a small meet-up, where women could come chat over coffee. She thought just a handful of people to come but it ended up being attended by around 20 people. 
This showed Jill that there was a lack of support for moms who were entrepreneurs and she set to work to fill that gap and started Founding Moms. Before long they had groups in 30 cities.

Founding Moms is segmented into two areas. Their primary function is to help women meet in-person (when there isn’t a global pandemic happening) for twice-monthly mastermind functions. Right now, some groups are still conducting these virtually. Second, Jill creates and offers an online platform that contains many resources such as video courses, webinars, workshops, boot camps, virtual assistance, business coaching, and more. 

Jill works with a variety of women. Some of them are interested in brushing up on business education, some want to increase their sales, and others are simply lonely from working on their business themselves every day. 

Jill has found that moms are facing different demands than your average entrepreneur. They are typically working alone, trying to build a business during nap times, while attending to the needs of their families. Having someone to vent to who understands is incredibly valuable to them.

Jill loves using video to connect with her community, but she didn’t always feel that way. In fact, she says she used to hate it! People would tell her that she really should start using video to connect with people and for years she fought it. Then she hosted her first webinar for her members and it went so well that she became converted to video in one hour. 

Because of the COVID-19 pandemic, some of the Founding Moms groups are not currently functioning, but about 15 of them have harnessed the power of video and are still connecting virtually. 

Whether you are meeting in person or virtually, connection is vital for every entrepreneur. We all want to find our community and give and receive support as we try to achieve our dreams. Jill has learned many things over the years about continuing to connect with her community. 

Here are her top tips for using video to build a community:

  • Use group learning. Rather than trying to learn something on your own, find a group of people who are also interested in learning the same thing. Not only will you gain a new skill, but you’ll find people to connect with that have common goals and interests.
  • Don’t feel like you have to pretend you don’t have children to succeed. If pandemic living has taught us anything, it’s that working from home can have its advantages and challenges. This is even more true if you have kids at home. Don’t get to stressed about your kids making noise in the background. The people that you want to form connections with will understand and even find joy and common ground in the background noises they hear.
  • Get out of your comfort zone. For some of us, meeting with people you don’t know to discuss business can feel scary, even if it is virtually. But, as you get out of your comfort zone, you’ll find connection, knowledge, and support that you didn’t know existed, along with a community of people who are rooting for you to succeed.

Learn more about Jill and connect with her community by heading over to Founding Moms.

Wanting more? Get ahead on your content strategy and save yourself time with our Megaphone Method course. You will learn how to take your content through our proven systems that help you create content that converts. 

How this entrepreneur uses video to connect with her community
Spread the love

Create a sales page in 15 minutes

Get ahead of writer's block and write a sales page in 15 minutes.

Scroll to Top