Video Marketing

be relatable in your videos AmplifiedNOW

Do You Have to Be Funny to Be Relatable in Your Videos?

The other day I was talking to a client about her email strategy. Emails are a big part of content strategy because they’re one of the top and very personable ways that people let you into their world. Your email list is also the only thing that you actually own outside of your URL. So having a good email strategy is really important. Something stuck with me because another person …

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ROI of doing video AmplifiedNOW

What Is the ROI of Video?

Have you ever thought about what the ROI of doing video is for your business? I love thinking about business investments in terms of return. At the end of the day we’re all trying to earn a profit, right? Thinking about the ROI of doing video reminds me of the inbound marketing company I worked for in 2013. We were talking to people about content marketing and often tried to …

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make video production easier AmplifiedNOW

3 Simple Videos to Kickstart Your Video Production

What comes to mind when you think of creating videos for your business? If you’re anything like me, the thing that comes to mind is, “Oh my god, that is so much work.” The good news is, making videos doesn’t have to be this super overwhelming and tedious process. I want to show you how to make video production easier, simpler and more streamlined. It all boils down to the …

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Why is Video so Important to Marketing?

Video seems like all marketers are talking about right now. But why? What makes video so important and why should you incorporate it into the marketing strategy for your business? In 2013, I worked at an inbound marketing agency and video content was the farthest thing from anybody’s mind. Back then, the name of the game was written content like blog posts. The person who wrote the most content with …

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video equipment requirements AmplifiedNOW

The Minimum Equipment Requirements to Get Started With Video

The type of equipment you need matters when it comes to recording videos, but this shouldn’t stop you from getting started. Generally, I have three main video equipment requirements and they are the quality of your Camera Lighting Audio This is an interesting decision point for you because there are ways to do all of this without spending any money. You don’t need to spend thousands of dollars getting video …

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content strategy AmplifiedNOW

Why Video is the Easiest Way to Build a Content Strategy

You’re building your business around your thoughts and your expertise. You are a thought leader whether you think you are or not, and a video content strategy is the best way to demonstrate it. It’s important to realize how video creates so much content so quickly and is the absolute easiest way to build up a blog. For example, let’s say you just hired someone, maybe me to create a …

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how to start doing video AmplifiedNOW

The #1 Reason Most People Aren’t Doing Video Marketing

If you’ve been wondering how to start doing video, then keep reading. You probably have seen some of the statistics demonstrating the rising popularity of video content. You know that you probably watch a lot more videos now than you did just a few years ago. You’re watching Facebook videos on mute. You’re watching videos on LinkedIn. Sometimes, you’re even watching live streams. Of course, you’re watching things on YouTube. …

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repurposing your video content

If You’re Not Repurposing Your Video Content, You’re Missing Out on A lot of Opportunity

At AmplifiedNOW, our core signature service is a video content strategy for busy professionals. Our service allows you to speak about topics that you are an expert in and have those videos become your entire content strategy. Video marketing is a great strategy. But still, there can be blindspots in your system. Creating video content? Great! Not repurposing your video content? Not good! I see people missing out on this …

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