Video Marketing - Amplified NOW

Be Wary of Anyone Who Tells You They Know How to Make You Go Viral

Has anyone ever told you they could make you go viral? I know that in every industry there are snake-oil salesmen, but it seems like they are also in the digital marketing industry. I was recently talking to somebody who was telling me they may want to work with AmplifiedNOW, but was also considering someone else who claims they have their finger on the pulse of what goes viral. They …

Be Wary of Anyone Who Tells You They Know How to Make You Go Viral Read More »

Do Expert Videos Work For High-End Speakers and Audiences?

It’s evident that expert videos can work for most businesses. But what if you’re a speaker? Our clients come to us when they realize that what they’ve been doing before – like networking dinners, hosting events or getting in front of live audiences – isn’t working anymore. This is not just because everybody is at home more. It’s because the landscape of work is changing. In this post, I wanted …

Do Expert Videos Work For High-End Speakers and Audiences? Read More »

The Wrong Way to Do Video Content

Have you ever gotten an email that was so well written and really enticed you to click, only to find out once you clicked on the link, that you were taken to a page where a video started playing? You didn’t have a chance to hit mute or read over anything. Perhaps you didn’t have any desire to watch an 8-minute video right at that moment. That’s the wrong way …

The Wrong Way to Do Video Content Read More »

How to End Your Expert Videos

Expert videos could be just the thing to take your business to the next level. If you’re new to video, determining how to end your expert videos can be a bit challenging. I advise all of my clients to end their videos with a strong call to action. I was talking to somebody the other day about why we always recommend wrapping up your content with a call to action. …

How to End Your Expert Videos Read More »

The Different Tools We Use For Video Content Marketing

Have you ever wondered which specific tools are used to make video marketing so effective? I’m so proud of what we’ve been able to create at AmplifiedNOW, a video content marketing agency for busy professionals. In this article, I want to talk about tools. I’ve explained some of the tools and about lighting and audio and video in a previous post, but I want to talk about the different tools …

The Different Tools We Use For Video Content Marketing Read More »

be relatable in your videos AmplifiedNOW

Do You Have to Be Funny to Be Relatable in Your Videos?

The other day I was talking to a client about her email strategy. Emails are a big part of content strategy because they’re one of the top and very personable ways that people let you into their world. Your email list is also the only thing that you actually own outside of your URL. So having a good email strategy is really important. Something stuck with me because another person …

Do You Have to Be Funny to Be Relatable in Your Videos? Read More »

What Is the ROI of Video?

Have you ever thought about what the ROI of doing video is for your business? I love thinking about business investments in terms of return. At the end of the day we’re all trying to earn a profit, right? Thinking about the ROI of doing video reminds me of the inbound marketing company I worked for in 2013. We were talking to people about content marketing and often tried to …

What Is the ROI of Video? Read More »

make video production easier AmplifiedNOW

3 Simple Videos to Kickstart Your Video Production

What comes to mind when you think of creating videos for your business? If you’re anything like me, the thing that comes to mind is, “Oh my god, that is so much work.” The good news is, making videos doesn’t have to be this super overwhelming and tedious process. I want to show you how to make video production easier, simpler and more streamlined. It all boils down to the …

3 Simple Videos to Kickstart Your Video Production Read More »

Why is Video so Important to Marketing?

Video seems like all marketers are talking about right now. But why? What makes video so important and why should you incorporate it into the marketing strategy for your business? In 2013, I worked at an inbound marketing agency and video content was the farthest thing from anybody’s mind. Back then, the name of the game was written content like blog posts. The person who wrote the most content with …

Why is Video so Important to Marketing? Read More »

video equipment requirements AmplifiedNOW

The Minimum Equipment Requirements to Get Started With Video

The type of equipment you need matters when it comes to recording videos, but this shouldn’t stop you from getting started. Generally, I have three main video equipment requirements and they are the quality of your Camera Lighting Audio This is an interesting decision point for you because there are ways to do all of this without spending any money. You don’t need to spend thousands of dollars getting video …

The Minimum Equipment Requirements to Get Started With Video Read More »