Video Marketing

leverage video AmplifiedNOW

How Your Company Can Leverage Video Even When Not Everyone is in the Office

Our goal is to help our clients amplify their voices. Sometimes our company works with individuals while other times we work with small businesses, corporations and nonprofits. On a recent call with a corporation that we’re working with, someone asked how they could leverage video content even when everyone is not in the office at the moment. The bigger part of that question is how to leverage video content as …

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doing live videos AmplifiedNOW

At What Point Should You Give Up Doing Live Video?

Earlier this week I received another great question from a client. He was telling me how he’s been doing live videos every week like clockwork and sending emails to his list. While everyone on his social media platform is notified when he goes live, he’s still talking to crickets. The most people he’s ever gotten on his live video is 6 maybe 8. After explaining his situation, my client then …

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the content beast AmplifiedNOW

How to Feed the Content Beast

Did you get into business to spend your whole life on social media? I didn’t think so. So let’s talk about the content beast. When I picture the content beast, I picture some giant, six-foot, blue (for some reason), scraggly monster that is never satisfied. Perhaps I just painted a picture of the Cookie Monster in your head. Actually that’s pretty apt because the Cookie Monster, if you’ve ever seen …

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build a content strategy AmplifiedNOW

How to Create a Video Strategy That Brings in Leads

At AmplifiedNOW, we focus on everything from traditional digital marketing to sales pages, landing pages, emails, and content marketing. Content marketing is something I receive a lot of questions about, so I wanted to talk about how to build a content plan that brings you leads. I’ll emphasize that last part – brings you leads – because you can build a content plan around anything, but one that brings you …

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hidden benefit of creating videos AmplifiedNOW

The Hidden Benefit of Creating Videos

Everyone knows I love doing video. I love it for marketing and because it’s connection that scales. Getting into video is a great way to present yourself as someone who knows what you’re talking about. If you’re looking to build your expertise, video is one of the best ways to do that so long as you’re consistent. If that didn’t sound like enough of an incentive to motivate you to …

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video strategy AmplifiedNOW

Don’t Let Your Video Strategy Start and End With YouTube

Video is hands-down one of the best and easiest ways to connect with your audience in a way that just piles and piles of text can’t. But let’s talk about your video strategy and what to do with your videos after they’ve been uploaded to YouTube. I don’t want you to start and end your entire video strategy with one platform. I see this so many times where someone uploads …

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change outfits when recording videos AmplifiedNOW

Do You Need to Change Your Clothes When Creating Several Videos at Once?

Choosing what to wear when making a video may seem like an afterthought. However, you may be worried that people will start to notice outfit repeats – especially if you create several videos at once. I recently received a really good question from someone who asked if she should change outfits when recording videos in batches. As you know, we like to help our clients create a bunch of videos …

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fixing your tone in videos AmplifiedNOW

One Sneaky Thing to Watch Out For When You’re Creating Your Videos

Have you ever watched a video and got put off by the speaker’s tone? I have noticed this a couple of times where people get into a habit of coming off as arrogant in their videos. They may say something like: “You are lucky to be hearing from me” or “Other people probably haven’t given you real knowledge like this before”. Sometimes that comes off as so patronizing over like …

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get started with video marketing AmplifiedNOW

How to Start Making Video Content

Getting started with something new is bound to make most people feel nervous or even a little skeptical. Sometimes the hardest step is to get started. This is why I wasn’t surprised when someone flat out asked me: “How do I get started with video marketing?” I love this question, of course, because I want to talk about video marketing all day every day. But, when talking to this particular …

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