Video Marketing

beginner videos mistakes AmplifiedNOW

Mistakes to Avoid When Getting Started with Expert Videos

There are many common mistakes people make when they get started with video. Let’s say you’ve watched a couple of my videos or other videos and have decided to go all-in with video. Yay, good first step! Now, how do you avoid some beginner video mistakes? I’m not saying this from a place of condescension, because I can tell you when I started my YouTube channel, I did absolutely everything …

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video topics AmplifiedNOW

One Thing to NEVER Discuss In Your Videos

At AmplifiedNOW, we specialize in helping you create the best expert videos possible for your business. Expert videos are the ones where you stand in your expertise and you talk about things that you can talk about for a half-hour. We only talk about them for five to 10 minutes because basically after that point, you’re switching topics anyway. One of the things I want to talk about today is …

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obstacle preventing you from doing video AmplifiedNOW

What’s the #1 Reason You’re Not Doing Video?

What’s the number one obstacle preventing you from doing video? Is it tech? Is it fear? Is it that you don’t think your audience is watching videos? I have an answer for every single one of those questions because if it’s tech, I’m with you and I completely understand. In fact, this is one of people’s biggest reasons for not doing video. They don’t understand the technical aspect of it. …

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videos help with sales AmplifiedNOW

How Videos Help With the Sales Process

Videos are great for marketing, but videos help with sales as well depending on how you include them in your strategy. My sister sells educational resources for school libraries in the Northwest. She was looking at some online tools and found that if she put a link to a video in her email signature, people would start communicating with her. She got a lot of responses from doing this. Some …

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Don’t Want to Commit To a 6-Month Content Package? Try This!

AmplifiedNOW implements a content strategy and repurposing system that helps you get more leads and subscribers as well as sales. Our main offer is a 6-month video content package and repurposing service. The way it works is we sit down and have a 45-minute strategy session where we map out 6 months of content. Even if you come to the brainstorming session with a blank slate, you’ll be pleasantly surprised …

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difference between conviction and convincing AmplifiedNOW

The Difference Between Conviction and Convincing

Have you ever thought about the difference between conviction and convincing when marketing your business? In this post, I want to talk about how that relates to the push-pull of inbound and outbound sales and marketing. If you feel like your job is convincing people that they need what you offer, you’re in an uphill battle. The thing is, if you think someone has to be talked into your service, …

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high produced videos AmplifiedNOW

Should Your Company Do Expert Videos or High Produced Videos?

I love helping people create expert videos that are going to showcase their expertise. I was talking to someone who was interested in expert videos but she wasn’t sure where to get started. This was a company that didn’t know what they needed in terms of video. They asked whether they should spend their budget doing high produced videos like speaker reel quality for their product or service, or do …

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LinkedIn outreach AmplifiedNOW

Cold LinkedIn Outreach Has a Terrible ROI. Try This Instead.

Are you on LinkedIn? You probably are. I’m pretty active on LinkedIn, but I also wanted to talk to you about emails. For some reason, LinkedIn is the place that people are going to try to drum up some business. I get it, especially now because there’s no conferences and no way to wine and dine people there. We’re in a weird situation where your normal tactics of exchanging leads …

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