Video Marketing

What is the REAL point of social media?

One of the most draining parts of content marketing can be social media. You’re supposed to post a few times a day on your Instagram feed, not to mention Reels and IGTV. Then you throw in posting at least daily on LinkedIn, Facebook, and creating whole Twitter feeds. How are you supposed to live your life? How are you supposed to do any real work if you’re spending that much …

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What is a marketing video?

A marketing video has a specific purpose. You want to educate and promote your business to potential clients. But, how do you ensure that your video helps connect your audience to you and your product or service? Start With A Story The most important thing about a marketing video is to always start with a story. But don’t fall into the trap of making it a story about yourself if …

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Content Creation for People Who Hate Writing

Let’s say you’re an agency owner, digital marketer, or freelancer offering content creation or marketing services. Now imagine that you still did everything you’re currently doing, only the amount of writing you had to do was cut by 50-75%. What does that do for you? Does that make you feel a little lighter, or are you wondering what the catch is? Create More While Working Less That is what using …

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Can video content generate leads?

Can video content generate leads?

As the CEO of Amplified NOW, I’m often asked whether video content can generate leads. I usually just want to say, “Yes, next question,” but instead, I’ll tell you why. Measuring Video Marketing Success I was recently talking with a potential client, and they were asking whether choosing to go with video-first marketing would generate leads and make the most impact. Because I run a video-first content agency, I, of …

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How to create an on-message video in less than 20 minutes

How to create an on-message video in less than 20 minutes

Did you know you can create an engaging, on-message video in less than 20 minutes?  Building quality content in less time is what we are passionate about at Amplified NOW, so I’m going to break down exactly what we do for our clients.  Content Strategy The very first step is coming up with a content strategy for your clients.  Conduct a brainstorming session to find out what they want to …

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The Ultimate Guide to Video Marketing

The Ultimate Guide to Video Marketing that Generates Leads

Introduction Use video to get leads Download The Ultimate Guide to Video Marketing that Generates Leads. Just enter your name and email below. DOWNLOAD NOW We respect your privacy. Unsubscribe at any time. Why video marketing? You may be asking why video marketing? In our experience, it’s the easiest and fastest way to create content, especially when you want to produce a significant piece such as a pillar post. A …

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What Does a Video Marketer Do?

What Does a Video Marketer Do?

Have you ever wondered what a video marketer does?  To most people, it sounds like a video marketer spends a whole bunch of time recording videos.  But that is actually what I spend the least of my time doing.  Don’t get me wrong: I do a lot of videos. I do videos for our blog, for social media, for courses, and spend hours working with clients on their videos. But, here …

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What you need to know about Instagram's most recent changes

What you need to know about Instagram’s most recent changes

You may have heard that the head of Instagram, Adam Mosseri, recently said that Instagram is no longer just a photo-sharing app. Rather than remaining a place to share photos and captions, right now, they are focused on four key areas: Videos Creators Shopping Messaging What Does This Mean For You? As the CEO of Amplified NOW, a video-first content marketing agency, I was very intrigued by this news. But, …

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What makes a successful video?

What makes a video successful?

A lot of times, when you’re offering video marketing to your clients, they’re going to have a lot of hesitations. They are probably wondering what makes a video successful?  It can feel daunting to start making videos because you can get blank page syndrome, but worse. It’s challenging to think about what you’re going to say, who you might say it to, and how you even come up with something.  …

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How effective are marketing videos?

How effective is video marketing?

If you’re thinking of adding video to your marketing process or offering it to your clients, you may be wondering how effective is video marketing? Viral Videos What some people are really wondering when they ask this question is if you can make them go viral on TikTok or get a million views on YouTube. If this is the question you or your client is asking, you may need to …

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