Social Media Marketing

How to Build a Social Media Marketing Strategy Way back when dinosaurs roamed the earth (okay, probably not quite that long ago), businesses would stick a signpost in the ground and hope for the best. But, in today’s digital age, a well-thought-out social media marketing strategy is your business’s virtual put-me-on-the-map flag. Let’s dive into […]

Introduction: Rollin’ with the Punches No one said running a business would be a breeze, but dealing with negative comments? That, my friend, can feel like a dang tornado sometimes. All jesting aside, negative criticism comes with the territory, no two ways about it. The Basics: Don’t Dodge It, Take It Head-on Whoa! Hold your

Developing Your Social Media Community Guidelines Ahoy there, social media mavericks! With the internet becoming the new town square, it’s high time we got to scribbling some community guidelines. Think of them as rules for a modern-day Wild West: the infinite prairie of pixels we call social media. Let’s hop on the horse already! Why

Behind the Scenes of a Viral Social Campaign Ever wonder what it takes to launch a social media campaign that grows wings and flies around the internet, gathering likes, shares and comments as fast as free pizza at a college party? Well, buckle up, buttercup, because we’re diving into the look-ma-no-hands ride that is going

How To Optimize YouTube Channel Discoverability? Let’s pretend you’re a gold prospector… in the Wild West of YouTube! You’ve got your gold (that’s your kick-ass content), but how do you get folks to find it? Grab a sarsaparilla and let’s natter about it! SEO: The Sheriff in Town Search Engine Optimization (SEO) might sound like

Leveraging Facebook Groups to Build Community The Power of Connection in the Cyberspace Ever heard the saying, “it takes a village to raise a child”? Just like in the real world, online communities can provide a sense of camaraderie and mutual support. In the digital age, thanks to social media, we’re no longer bound by

Optimizing Social Media for Sales and Conversions Hey there, fellow hustlers! Today we’re diving into a topic dear to savvy entrepreneurs everywhere: optimizing your social media platforms for explosive sales and top-dollar conversions. Start By Knowing Your Audience Step one celebrates the age-old wisdom of “knowing thy customer.” Learning their needs, wants, and habits is

Creating Fake Engagement Will Destroy Your Brand Buckle up buckaroos! We’re about to ride the wild rodeo of brand management and authenticity in online engagement! Now, some might think that a little “fudging” isn’t a big deal, but strap in, and let’s debunk those myths! Cutting Corners can Cut Your Brand You know as well

Micro Videos – Short Form Video Optimization Well, howdy! If you’ve been surfing the wide world of web content, you’re probably hip with this new craze: Micro Videos. They’re short, sweet, and often pretty neat! How’s that for modern poetry? So grab some popcorn (or a Californian Kale salad, if you swing that way), and

A/B Testing Your Social Content Giddy-up, fellow data cowboys and cowgirls. Let’s hitch a ride on the wild west that is A/B testing for your social content. If you’re feeling a bit like you’re herding cats when managing your social media strategy, have no fear – take the reins with a trusty tool: A/B testing.