fixing your tone in videos AmplifiedNOW

One Sneaky Thing to Watch Out For When You’re Creating Your Videos

Have you ever watched a video and got put off by the speaker’s tone? I have noticed this a couple of times where people get into a habit of coming off as arrogant in their videos. They may say something like: “You are lucky to be hearing from me” or “Other people probably haven’t given you real knowledge like this before”. Sometimes that comes off as so patronizing over like …

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get started with video marketing AmplifiedNOW

How to Start Making Video Content

Getting started with something new is bound to make most people feel nervous or even a little skeptical. Sometimes the hardest step is to get started. This is why I wasn’t surprised when someone flat out asked me: “How do I get started with video marketing?” I love this question, of course, because I want to talk about video marketing all day every day. But, when talking to this particular …

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get more comfortable on video AmplifiedNOW

How to Get More Comfortable on Video

One of the most common questions I get asked about recording videos is whether someone should wait until they get comfortable on video. Or even wait til they are perfect! More specifically, I get asked questions like: “Do you think that I should wait until I’m perfect? Or do you think it’s better to just start now and get better with time?” I have a very strong opinion about this. …

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go viral AmplifiedNOW

Be Wary of Anyone Who Tells You They Know How to Make You Go Viral

Has anyone ever told you they could make you go viral? I know that in every industry there are snake-oil salesmen, but it seems like they are also in the digital marketing industry. I was recently talking to somebody who was telling me they may want to work with AmplifiedNOW, but was also considering someone else who claims they have their finger on the pulse of what goes viral. They …

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reach your ideal customer AmplifiedNOW

How to Reach Your Ideal Customer

In the past, one of the best ways to reach your ideal customer was to attend networking events and pass out business cards. You may have been able to run into someone who was your ideal customer at these events which could present a great opportunity for a follow-up. Another popular method that some of us tried was joining the lead groups at the Chamber of Commerce. There, you could …

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market your product AmplifiedNOW

How to Get Your New Product or Service in Front of the Right People

Video is currently one of the best ways to market your product these days. If you’re thinking about getting into creating videos for your service-based business, it’s important to know how you can get your new service or product in front of the right people as well. In order to grow and sustain your business, you need to reach the exact people who are in need of that new product …

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expert videos

Do Expert Videos Work For High-End Speakers and Audiences?

It’s evident that expert videos can work for most businesses. But what if you’re a speaker? Our clients come to us when they realize that what they’ve been doing before – like networking dinners, hosting events or getting in front of live audiences – isn’t working anymore. This is not just because everybody is at home more. It’s because the landscape of work is changing. In this post, I wanted …

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video strategy AmplifiedNOW

What is a Video Strategy?

The other day I was talking to someone who was struggling to create content and didn’t have a video strategy. They didn’t know where they were headed. They didn’t know what kind of content they were creating. Nothing in their experience could help them figure out how to get this done. They didn’t get into business because they wanted to do marketing all the time. They got into business to …

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get more eyes on your content AmplifiedNOW

How to Get More Eyeballs on Your Content

When I was talking to someone earlier this week, a really good question came up. We were doing a big marketing plan strategy session and they asked, “How do I get more eyeballs on my content?“ The question came from a good place and I’m sure you’re probably wondering how to get more eyes on your content as well. The answer is not what you expect. Conventional wisdom tells us …

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