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What Works in Video: How One Relationship Coach Repurposes Video Multiple Times

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a marketing company that focuses on creating expert video content and the many ways it can be repurposed. She sat down with Lyn Smith, the Queen of Hearts expert behind her business, Hearts Entwined. She is a love, dating, and relationship coach who loves using video to reach her audience. Lyn uses video to build a personal relationship with her …

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How Can Content Marketing Help You Reach Your Short-Term Business Goals?

We all have goals for our business. Some of them are big-picture or long-term, while some of them are more short-term and specific. But, I can bet that all of us want our businesses to grow and succeed. When setting goals it’s important to decide what small steps we plan to take to reach them. For example, while your ultimate goal may be to get to 100,000 email subscribers, thinking …

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Micro Content Is The Future. Here’s How To Ignore It.

If you’re a speaker or influencer, you probably know all about the power of video. You are already convinced that nothing converts like video, nothing helps you spread your message like video, and nothing can help you reach people far and wide like video. You’ve seen the way that it connects you with your audiences and allows you to speak authentically. What Is Micro Content? In the past when we …

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What Works in Video: How this Brand Strategist and Graphic Designer used TikTok to Get More Comfortable on Video

Bethany McCamish is the founder of Bethany Works, a brand strategy business that helps business owners identify their unique brand personality and leverage it. She also runs a financial independence blog called His and Her FI Post. Bethany sat down with Kathleen Celmins, CEO and co-founder of Amplified NOW, an expert video marketing company that focuses on helping business owners get their message out. They discussed ways that using social …

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How to Create an Ideal Client Profile When You Really Don’t Want To

I’m Kathleen Celmins with Amplified NOW, a content marketing agency and strategy firm that helps speakers, authors, and influencers amplify the stages that they’re on. Today I want to talk about target audiences or ideal clients. Finding My Ideal Client For a long time, I felt that my audience or ideal client was anyone who would pay me. This worked well when I worked in a company that had a …

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The 1-Question Content Marketing Plan

As the CEO of Amplified NOW, one of the things I love doing is conducting content strategy sessions with our clients. Amplified NOW is a marketing strategy firm that focuses on helping speakers and influencers to amplify their message, and these robust content strategy sessions are just one of the ways we do it. The sessions usually last at least 45 minutes and we spend them asking our clients lots …

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What Works in Video: How Video Helped This Personal Trainer Pivot During the Pandemic

The COVID-19 Pandemic has created a lot of upheaval in our everyday lives. No one felt these abrupt shifts more than small business owners. Suddenly the way they were used to doing business wasn’t safe anymore, and in many cases, was even against government ordinances. Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video marketing company that focuses on using video to help content creators get their …

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Do You Use a Content Calendar? Here’s Why You Should

Let’s talk about editorial calendars and why they are so important. We’ve had a lot of conversations lately about editorial calendars, content calendars, what should go into them, and how to make them useful. I hope I’m not the only person whose brain does not function well in terms of spreadsheets. Every editorial calendar I’ve ever seen has just been a spreadsheet where it’s blog post ideas on the first …

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Mistakes to Avoid When Getting Started with Expert Videos

There are many common mistakes people make when they get started with video. Let’s say you’ve watched a couple of my videos or other videos and have decided to go all-in with video. Yay, good first step! Now, how do you avoid some beginner video mistakes? I’m not saying this from a place of condescension, because I can tell you when I started my YouTube channel, I did absolutely everything …

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What Works in Video: The Power of Live Video with Radiant Angel Energy

Rae Calnan helps those at the crossroads of their life clarify their purpose and take charge of their destiny with the help of Future Life Progression, Past Life Regression, Angelic Reiki, Meditation, Hypnosis, and Angel Oracle Cards through her business Radiant Angel Energy. Rae sat down with Kathleen Celmins, CEO and co-founder of Amplified NOW, a content marketing agency focused on expert videos for thought leaders, speakers, coaches, and consultants, …

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