What Works in Video: How This Graphic Designer Fell in Love With Video Editing

Kathleen Celmins is the CEO and co-founder of Amplified NOW, an expert video content marketing agency. She sat down with Maddy Beard, a graphic designer and creative resident at Adobe to discuss Maddy’s experiences with video and how she learned to love the video editing process. Currently, Maddy is working on projects focused on UX/UI design in the wellness space, specifically designing mindfully for the wellness industry. She is sharing …

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Don’t Make This Mistake When Naming Your Offer

You worked hard to create a product. You took your time researching, brainstorming, and planning, as well as creating. Now it’s time to think about naming your offer. Specifically, I want to talk about the number one mistake I see most people make when they’re naming their product. While this mistake is not super obvious, it’s something so common because as creators we think about naming our product by describing …

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obstacle preventing you from doing video AmplifiedNOW

What’s the #1 Reason You’re Not Doing Video?

What’s the number one obstacle preventing you from doing video? Is it tech? Is it fear? Is it that you don’t think your audience is watching videos? I have an answer for every single one of those questions because if it’s tech, I’m with you and I completely understand. In fact, this is one of people’s biggest reasons for not doing video. They don’t understand the technical aspect of it. …

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How Videos Help With the Sales Process

Videos are great for marketing, but videos help with sales as well depending on how you include them in your strategy. My sister sells educational resources for school libraries in the Northwest. She was looking at some online tools and found that if she put a link to a video in her email signature, people would start communicating with her. She got a lot of responses from doing this. Some …

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How Videos Can Help (Or Hinder!) Your Brand

When you make an expert video, you’re allowed to stand in your expertise, shoot from the hip, and show yourself as the kind of person that people want to connect and do business with. Making videos also helps build your content overall. So it’s clear that videos help your brand, but they can also hinder your brand. You can use videos everywhere. We use them on our homepage where we …

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How to Get More Done By Focusing on Less

If you’re anything like me, you have read every single one of those ‘x things billionaires do to start their day’, or ‘x things successful entrepreneurs do to start their day’. These articles make it seem as if somehow the secret to success is getting up at 4 in the morning. It’s nice to think that those things actually matter. But the truth is, we know they don’t in a …

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Don’t Want to Commit To a 6-Month Content Package? Try This!

AmplifiedNOW implements a content strategy and repurposing system that helps you get more leads and subscribers as well as sales. Our main offer is a 6-month video content package and repurposing service. The way it works is we sit down and have a 45-minute strategy session where we map out 6 months of content. Even if you come to the brainstorming session with a blank slate, you’ll be pleasantly surprised …

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The Easiest Way to Create Facebook Ad Copy

I saw an ad online for a ‘quick trick’ to creating Facebook ad copy or the ‘Facebook ad copy template’ that will save you loads upon loads on time. I immediately thought ‘I’m not clicking on that‘. First off, people don’t need a template to create Facebook ad copy. Second, there’s no hack or trick. Copy is copy. When you’re looking for a way to create really excellent Facebook ad …

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difference between conviction and convincing AmplifiedNOW

The Difference Between Conviction and Convincing

Have you ever thought about the difference between conviction and convincing when marketing your business? In this post, I want to talk about how that relates to the push-pull of inbound and outbound sales and marketing. If you feel like your job is convincing people that they need what you offer, you’re in an uphill battle. The thing is, if you think someone has to be talked into your service, …

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Should Your Company Do Expert Videos or High Produced Videos?

I love helping people create expert videos that are going to showcase their expertise. I was talking to someone who was interested in expert videos but she wasn’t sure where to get started. This was a company that didn’t know what they needed in terms of video. They asked whether they should spend their budget doing high produced videos like speaker reel quality for their product or service, or do …

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