Blog - Amplified NOW

How to Monetize Your Blog RIGHT WAY with Alison Reeves

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing agency. She sat down to talk with Alison Reeves, a blogger, and coach who has been working in digital marketing since 2011. She helps bloggers and influencers become entrepreneurs. Alison works with a variety of people, but most fall into the blogger or influencer category. The people she works with have done many different things, but …

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What makes a video successful?

A lot of times, when you’re offering video marketing to your clients, they’re going to have a lot of hesitations. They are probably wondering what makes a video successful? It can feel daunting to start making videos because you can get blank page syndrome, but worse. It’s challenging to think about what you’re going to say, who you might say it to, and how you even come up with something. …

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When Should You Add an Online Course to your Marketing?

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing and strategy agency. She sat down with Melody Johnson, The Course Consultant, to talk about how she is doing marketing differently. Melody is the owner of The Course Consultant. She is also the host of the podcast, The Course Consultant Show, and she has weekly streams on social media where she posts about course creation and small …

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How effective is video marketing?

If you’re thinking of adding video to your marketing process or offering it to your clients, you may be wondering how effective is video marketing? Viral Videos What some people are really wondering when they ask this question is if you can make them go viral on TikTok or get a million views on YouTube. If this is the question you or your client is asking, you may need to …

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How Haley Launched Her Group Coaching Business During a Pandemic

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video content marketing agency that helps experts and small businesses get their message out. She sat down with Haley Grayless to talk about how she uses video in her business. Haley is the owner of Växa Collective. With 15 years in the non-profit world, Haley is passionate about helping corporations build and create a company culture that allows leaders …

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How to Know EXACTLY What to Say in Your Content

There are some crazy statistics about how much content is put out every single day. It’s a lot of noise. In order to cut through the noise and make sure you’re creating content that resonates with your audience, you have to know what to say. Metrics That Matter Now, don’t get distracted. There are so many people out there that get so distracted by tactics. Tactics are shiny objects that …

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What Works in Video: The Importance of SEO When it Comes to Video

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing agency that helps people get their content marketing done to bring in more leads and sales while still leaving time to do everything else owning a business requires. She sat down with Brendan Hufford to talk about how he’s using video in his business. Importance of SEO and Video When starting, Brendan knew he wanted to …

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How to Show Up Consistently Without Actually Having to Be Consistent

Amplified NOW is a video-first content marketing agency that helps you create videos with your cell phone and turn them into as much content as you possibly can. Having all this content can be helpful when it comes to posting on social media, but it can still be challenging to be consistent. And, if you read anything about what it takes to succeed online, it boils down to consistency. Post …

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What Works in Video: The Impact of Video on Instagram Engagement

Sarah Potter is the marketing genius behind her company Mother of Marketing. She develops holistic marketing strategies to show individuals and small businesses how to break free from old marketing tactics and gives them tools to stand out on social media. Sarah is a writer, podcaster, speaker, teacher, coach, and entrepreneur, all while being a mom. Sarah loves using video in her business, and she uses it in a variety …

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The Difference Between Planning Content for a Launch and Creating Content That Never Expires

There are a lot of different ideas out there about what it means to “do marketing.” Some strategies focus heavily on “launch” marketing, while others focus on creating content that is “evergreen.” I tend to see that when companies don’t understand marketing, they go into full launch mode. Every piece of content is about them, their process, their product, their behind-the-scenes, how-to, how the gears work, and how the sausage …

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