Turning fans into investors

Doing Marketing Differently: Turning Fans into Investors with Andee Liao

Kathleen Celmins is the CEO and co-founder of Amplified NOW. A video-first marketing agency that helps you get out of your own way when it comes to creating content. She sat down with Andee Liao, the founder of DSub, a platform that helps creators turn fans into investors to talk about how she’s doing marketing differently. A Place For Artists And Investors While DSub is still in the early stages, …

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What is the REAL point of social media?

One of the most draining parts of content marketing can be social media. You’re supposed to post a few times a day on your Instagram feed, not to mention Reels and IGTV. Then you throw in posting at least daily on LinkedIn, Facebook, and creating whole Twitter feeds. How are you supposed to live your life? How are you supposed to do any real work if you’re spending that much …

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What is a marketing video?

A marketing video has a specific purpose. You want to educate and promote your business to potential clients. But, how do you ensure that your video helps connect your audience to you and your product or service? Start With A Story The most important thing about a marketing video is to always start with a story. But don’t fall into the trap of making it a story about yourself if …

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Create Content

Doing Marketing Differently: When Your Agency Doesn’t Create Content for You

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first digital marketing agency that helps you get out of your own way when you create content.  She sat down with Natalie Shahmiri, the founder of Dooder, a done-for-you marketing service, to learn how she is doing marketing differently.  Digital Marketing for the Marketer Natalie has run a digital marketing agency for over a decade. Even so, she knows …

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Content Creation for People Who Hate Writing

Let’s say you’re an agency owner, digital marketer, or freelancer offering content creation or marketing services. Now imagine that you still did everything you’re currently doing, only the amount of writing you had to do was cut by 50-75%. What does that do for you? Does that make you feel a little lighter, or are you wondering what the catch is? Create More While Working Less That is what using …

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Using physical goods to stand out

Doing Marketing Differently: Using Physical Goods to Stand Out with Andrea Pereira

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing agency that helps people get out of their own way when creating content. She sat down with Andrea Pereira, the owner of Rocket Science Branding, to find out how she is doing marketing differently by using physical goods to stand out. Creative Branding Using Physical Goods After over ten years in marketing, Andrea started Rocket Science …

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Can video content generate leads?

Can video content generate leads?

As the CEO of Amplified NOW, I’m often asked whether video content can generate leads. I usually just want to say, “Yes, next question,” but instead, I’ll tell you why. Measuring Video Marketing Success I was recently talking with a potential client, and they were asking whether choosing to go with video-first marketing would generate leads and make the most impact. Because I run a video-first content agency, I, of …

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How to create an on-message video in less than 20 minutes

How to create an on-message video in less than 20 minutes

Did you know you can create an engaging, on-message video in less than 20 minutes?  Building quality content in less time is what we are passionate about at Amplified NOW, so I’m going to break down exactly what we do for our clients.  Content Strategy The very first step is coming up with a content strategy for your clients.  Conduct a brainstorming session to find out what they want to …

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How to use SEO to build a content marketing plan for your clients

How to use SEO to build a content marketing plan for your clients

Search engine optimization or SEO is the practice of getting targeted traffic to a website from a search engine’s organic rankings (BacklinkO). So, how can you use SEO tools to help your client’s come up with an endless amount of ideas for creating content? Competition Isn’t Bad Chances are, your client is not in a blue ocean. They have competition. That’s not a bad thing. There are lots of ways …

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