The impact of video on instagram engagement

What Works in Video: The Impact of Video on Instagram Engagement

Sarah Potter is the marketing genius behind her company Mother of Marketing. She develops holistic marketing strategies to show individuals and small businesses how to break free from old marketing tactics and gives them tools to stand out on social media. Sarah is a writer, podcaster, speaker, teacher, coach, and entrepreneur, all while being a mom.  Sarah loves using video in her business, and she uses it in a variety …

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The difference between planning content for a launch and creating content that never expires

The Difference Between Planning Content for a Launch and Creating Content That Never Expires

There are a lot of different ideas out there about what it means to “do marketing.” Some strategies focus heavily on “launch” marketing, while others focus on creating content that is “evergreen.” I tend to see that when companies don’t understand marketing, they go into full launch mode. Every piece of content is about them, their process, their product, their behind-the-scenes, how-to, how the gears work, and how the sausage …

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How this entrepreneur uses video to connect with her community

What Works in Video: How This Entrepreneur Uses Video To Connect With Her Community

Jill Salzman is the creator of the company Founding Moms, which helps mom entrepreneurs all around the world to build better businesses. If you’re a mom and an entrepreneur who wants to improve some aspect of your business such as marketing, sales, or branding Jill has created just the space for you to meet with like-minded women to connect and learn. She sat down with Kathleen Celmins, CEO and co-founder …

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Aerial Video

What Works in Video: How This Aerial Videographer is Helping More Golf Courses Get Booked

David Stroud is the Director of Up Here Media Limited in Scotland. At 6’5” he knows a thing or two about seeing the world from great heights, but he recently took it to another level when he became a certified aerial cinematographer.  He sat down with Kathleen Celmins, CEO and co-founder of Amplified Now, a full-service digital and content marketing agency, to discuss his passion for video and how he …

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Video Production

What Works In Video: How This Video Production Company Has Pivoted During The Pandemic

Jeston Lewis is the co-owner of Argos Productions, a boutique video production company in Boise, Idaho. Argos Productions is known for creating everything from commercials to documentaries and aims to help Boise businesses and creators achieve their dreams through video.  Jeston sat down with Kathleen Celmins, the CEO and co-founder of Amplified NOW, to talk about how Argos Productions used video to pivot during the COVID-19 Pandemic.  Jeston loves doing …

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The Power of Video for Authors

What Works in Video: The Power of Video for Authors with Dr. Megan Fisk

Dr. Megan Fisk is a communications expert who helps soul-led entrepreneurs and leaders overcome their fear of public speaking, and get their message out into the world. With a Ph.D. in communications, she uses her 10 years of experience as a college professor and her intuition to demystify the speech crafting process so her clients can build confidence and motivate people with their message. She sat down with Kathleen Celmins, …

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why you shouldn't ask people to click a link in your bio

Why you shouldn’t ask people to click a link in your bio

I am friends with many business owners and I follow them across social media channels. I see mistakes, and this one is about clicking a link in your bio. One of my friends is a premium, high-end email writer. She is an expert at increasing conversion rates through email. She charges a significant premium for it because it’s a needed service.  The other day, I saw a post from her …

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Divorce Coach Repurposes Video Content

What Works in Video: How This Divorce Coach Repurposes Her Calls For Marketing

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a content marketing agency for experts who want to get out of their own way when it comes to marketing. She sat down with Maxine Clancy, a transformational relationship and divorce coach, and founder of Maxine Clancy Coaching. Maxine uses video in her business in a number of different ways, including Facebook Live, Instagram, video courses, and video coaching. Maxine …

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