How Your Personal Brand Can Help you Do Marketing Differently

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing platform that helps businesses and experts do their content marketing in a fraction of the time. She sat down with Tracy Borreson, the CEO and founder of TLB Coaching and Events, to talk about how they are doing marketing differently. What Is Personal Brand Coaching? TLB helps people find their personal brand and, most importantly, use …

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Why Post-Pandemic is The Perfect Time to Start Offering Video Marketing Services

What makes now the perfect time to start offering video marketing services? There have been a lot of changes in the world due to the Coronavirus Pandemic. One of the biggest has been our reliance on video to communicate with each other.  Before the world of quarantines and stay-at-home orders, many of us were utterly unfamiliar with video-conferencing, but that ended quickly as we suddenly had to use it for …

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How the Team at Yes Optimist is Doing Marketing Differently

Kathleen Celmins is the CEO and co-founder of Amplified NOW. She sat down with Tyler Hakes, the strategy director, and principal at Optimist, to talk about how they are doing marketing differently. What Optimist Does Optimist is a full-service content marketing agency that works with many different companies such as technology, startup, B2B, and SaaS companies.  They pride themselves on being a strategic growth partner for the companies they work …

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When to Outsource Pieces of Your Content Marketing — And What You Should NEVER Outsource

If creating content has become overwhelming, you may wonder about outsourcing that process but are unsure where to start. It can be scary to let go of some control over your messaging and content, but creating it can also be time-consuming and take you away from other important aspects of your business. You can effectively outsource many pieces of your content marketing, particularly those big pieces of content designed to …

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3 Ways Video Marketing Improves Your Website’s SEO

SEO or search engine optimization is vital in the world of digital marketing.  However, it can be confusing when you’re just getting started. There is a lot of jargon and terms that you can get bogged down or overwhelmed by if you’re not careful. SEO Basics SEO starts when the search engine you’re using collects information about all the content on the internet. Then, the data is brought back to …

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How to Turn Instagram Visitors into Buyers with Jen Griswold

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing agency. She sat down with Jen Griswold to find out how she is doing marketing differently. Jen’s Story Jen is an entrepreneur, author, and retired military officer. Her passion is teaching entrepreneurship and providing marketing resources to women who want to launch their own businesses. After retiring from 20 years as an officer in the Air …

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Book Review – Rocket Fuel

When my business partner, Emma Bates, and I started Amplified NOW, several people recommended we buy the book Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters. When someone recommends a book to me or talks on social media about how it changed their lives, I tend to buy it. At worst, it’s a …

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The Power of In-Person Get-Togethers in a Digital World

I’ve been working online since 2013. At first, it was for an all-remote company, which was cutting edge at the time, though it’s totally normal now. Then I started working for myself, and I have been working from my home office ever since.  It’s really interesting how much I like it and how much I get done, but also what I miss from in-person connecting. For most of us, virtual …

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How Luxury Brands Do Marketing Differently with Lauren Proctor

Kathleen Celmins is the CEO and co-founder of Amplified NOW, a video-first content marketing agency that helps people get out of their own way when it comes to creating content.  She sat down with Lauren Proctor, a digital marketing consultant for luxury and fashion brands. Lauren works with multi-million dollar companies or small mom-and-pop shops to help them grow their online presence.  Lauren’s Journey Lauren got into the luxury product …

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Book Review: REST

Rest: Why You Get More Done When You Work Less is a book that absolutely changed my life in a very profound way.  What I like about it is that it’s one of those books that you could read once and take something away from it and then reread it at a different time in your life and get something completely different out of it. I also like that unlike …

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